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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool.

Groups 134
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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

Please note: “Indian Residential Schools” is the official name for the schools and a construct of the colonial mindset of 19 th Century Canada. First up, here’s what those different terms actually mean: First Nations: The largest Indigenous group in Canada, these are members of the 634 First Nations spread across the country.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

The post was an effort to be helpful, but Jack doesn’t take even constructive criticism well.). Hate speech, credible threats, or direct attacks on an individual or group. YouTube has a lot of community guidelines. Minds had been delivering traffic to my site as I was part of a blogger group there. Pinterest Rules.

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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

Additionally, a smaller but still significant group, comprising 11 percent of respondents, expressed doubts about entrepreneurship aligning with their personality or skillset. ” This choice signifies an appreciation for trades and services that cater to the daily needs of communities.