Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Hashtags make these trends and the content created for them more visible and easier to find. Although community challenges are organic, many of them do involve the usage of products or shout-outs to brands.

Brands 110

Brands Hashtag Trends Fashion 110

The Realtime Report

SEPTEMBER 8, 2023

Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention. Positions a Business as an Industry Leader Content writing is meant to create a relationship between a business and its consumers. You have to get to know customers to discover your business.

Content 91

Content Engineering SEO Compete 91

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. We’ve seen social trending this way for the past few years.

Social Media 103

Social Media Film Exercises Social Networking 103

Webbiquity SMM

JUNE 21, 2022

Brands compete for the attention of their customers in real-time, across various channels. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Moreover, brands today can use their websites to build a community around their product or service.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media.

Engagement 105

Engagement Tips Loyalty Metrics 105

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. It can help answer questions such as: Who is making waves in my industry? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. For instance, you might like TikTok personally because you’re a sucker for a goofy trend, but professionally because of the link in bio that drives traffic.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

JUNE 7, 2023

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”. Successful creators don’t just churn out content, they inspire communities. Community management and engagement.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core.

Campaign 89

Campaign Brands Fashion HootSuite 89

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry Terms and Trends. Competition: 77%.

Brands 193

Brands Sentiment Influencer Survey 193

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” First, we need to consider cultural factors.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Pixlee

SEPTEMBER 20, 2017

Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. This $31 billion industry has transformed from $30 monthly gym memberships into a lifestyle of expensive targeted classes and bootcamps. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52

Metrics Analytics YouTube Video 52

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Build a private community of influencers.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. What are the best times to post on Twitter by industry?

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 93

Analysis Report Examples Tools 93

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Hootsuite

JULY 19, 2023

Realtor hashtags are hashtags (words or phrases preceded by the pound # sign) specific to the real estate industry. As we mentioned above, if you simply rely on generic hashtags, your posts will be set adrift into the ocean of content trying to compete for attention. TikTok TikTok trends seem to rise and fall with abandon.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buffer Social

NOVEMBER 17, 2021

If you’re a smaller business or even a company of one, you may be wondering how you can compete alongside companies that have entire teams for social media. Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Which resonated most with your audience?

Small Business 91

Small Business Social Media Tips Content 91

Sprout Social

OCTOBER 25, 2021

Even teams with a more structured publishing calendar and workflow can experiment with ways to bring subject matter experts into the content creation process, or identify a timely trend to inspire new posts. Connect with businesses that are maybe not in the same industry as you, but they’re local. Make connections.”.

Library 123

Library Team Social Media Feed 123

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. Being competent in a range of social media skills is more important — as is constantly keeping abreast of the trends and changes across platforms.

Social Media 90

Social Media How To Skills Hubspot 90

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? In this blog post, we’ll share 5 virtual event ideas and how you can use them to connect with your community and increase engagement: . We may not be able to come together IRL right now, you can still connect with your community — although differently.

Hosting 84

Hosting Eventful Class Instagram 84

Keyhole.co

DECEMBER 5, 2022

It helps them expand the network in their own industry and other sectors as well. Now, competition across industries is a well-known fact in the current business landscape. From connecting with industry experts to building online communities, the platform enables it all. Trends drive conversations in social spaces.

Analysis 52

Analysis LinkedIn Research How To 52

Keyhole.co

OCTOBER 16, 2023

Capacity to stay up-to-date on emerging technology and trends. If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. This may mean focusing on a specific industry (e.g., Ability to manage multiple client accounts at once.

Social Media 52

Social Media Marketing How To Cost 52

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. When competing in the social arena, knowing is half the battle. You absolutely cannot blast mediocre content out into the world.

Social Media 52

Social Media Tools HootSuite Marketing 52

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

Conversation 100

Conversation Project Metrics Survey 100

Keyhole.co

DECEMBER 26, 2023

Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image. The team boasts a whopping 11.2

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Social media share of voice Share of voice (SOV) measures your brand’s presence compared to competitors so you can judge where you stand in the industry. The formula to calculate share of voice is: Your brand metrics / Total market metrics.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 4, 2016

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. When and how often?

LinkedIn 77

LinkedIn Data Strategy Content 77

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. Well, this trending strategy is an influencer event. . This opportunity could revolutionize the influencer marketing industry by allowing all aspects of the business world to participate.

Hosting 53

Hosting Eventful Influencer Authentication 53

Keyhole.co

MARCH 14, 2023

Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. Iconosquare This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B. And o verall, it is a great tool to dive deeper into audience insights.

Metrics 52

Metrics Analytics Instagram Tools 52