Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

Forums 116

Forums Company Social Enterprise Training 116

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Firebelly

MARCH 21, 2012

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Have you set expectations in your community?

Communities 160

Communities Facebook Policies Survey 160

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 113

Social Media Strategy Exercises Retail 113

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge.

Communities 176

Communities Press Release Focus Group Survey 176

Firebelly

OCTOBER 28, 2011

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. The over 300 business leaders surveyed, however, pushed those two to nearly the bottom of the list. “Learn about new products.”

Communities 189

Communities Brands Discount Survey 189

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Appointments/conversions booked (cha-ching!)

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

NOVEMBER 27, 2018

Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Sourcing content ideas directly from content consumers directly reflect the values of the community they’re building.

Communities 100

Communities Platform Video Fashion 100

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Small Business Mavericks

JULY 24, 2013

Not all of your Facebook page posts have to be about you and your company. Your fans will appreciate getting to know more about your company and its passions. Post surveys. Engage your fan base with occasional surveys. Small Business Internet Marketing community facebook Facebook pages Social Media'

Communities 101

Communities Facebook Survey Small Business 101

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Influencer Campaign Marketing 127

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this? due to these efforts.

Brands 151

Brands Marketing Real Estate Collaboration 151

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Welcome employee social advocacy!

Survey 125

Survey How To Education Hotels 125

Firebelly

FEBRUARY 5, 2012

What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. Thankfully, Jeremy will continue writing and sharing his ideas with the community he has built. Yes and yes.

Communities 174

Communities Marketing Microsoft Authentication 174

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. He points to an example of a health food company. The company may want to work with a particular influencer.

ROI 107

ROI Influencer Marketing Survey 107

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter dominates the picture.

Study 256

Study Social Media Survey YouTube 256

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. “The

Social Media 91

Social Media Apple Survey Feed 91

Bill Hartzer

APRIL 21, 2020

You will need to register with Survey Monkey in order to begin your application. But before you even begin to look for a location, see if your small business meets these requirements: Be a for-profit company. You could use the money to pay employees, or you could provide critical services that are needed right now in your community.

Small Business 180

Small Business Facebook How To Applications 180

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. In a recent survey conducted by Facebook IQ it was found that “parents…aren’t just posting cute kid photos…[they] were more likely than non-parents…to say they use both Facebook and Instagram to stay in touch with their favorite businesses.” The Patron Parent.

Communities 60

Communities Social Media Instagram Trends 60

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

Examples 123

Examples Social Media Sentiment Influencer 123

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Survey your customers for great ideas. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. Sponsor a local sports team.

Small Business 98

Small Business Marketing Compete Directory 98

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. Companies have launched promotional campaigns focused on these attributes.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 97

Survey Marketing Social Media Management Badge 97

Sprout Social

SEPTEMBER 30, 2020

The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Companies such as Netflix have even set up a dedicated Twitter account to provide support. Cultivate a brand community. Showcasing brand personality.

Twitter 141

Twitter Survey Trends Hashtag 141

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

The Realtime Report

JANUARY 23, 2020

In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. So, there’s no surprise in a similar report, Linqia found that 39% of surveyed marketers were planning on increasing their influencer marketing spend in the next year.

Strategy 103

Strategy Survey Marketing Authentication 103

Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Pinterest & Instagram Rival for Shopping. If your strategy is in need of a refresh, we would love to help!

Trends 128

Trends Social Media Groups Groups 128

SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Measure customer satisfaction through online surveys Do you know your customer satisfaction score?

ROI 269

ROI Social Media CSR Knowledge Base 269

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246