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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Download now. foster relationships with your community.

Instagram 117
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. If you have community guidelines, be sure to include a link. Let’s scrub in!

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Industry 125
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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. What is a Facebook bot (a.k.a

Facebook 145
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. An engaged community is everything.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brands 111