Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

Retail 68

Retail Authentication UGC Case Study 68

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. An engaged community is everything. We see so much value in community and engaging with our customers beyond getting the sale. billion in the United States alone in 2021. Discover the Trends.

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

FEBRUARY 3, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. They’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions, like in this example from Canadian retailer Simons.

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. The brand leans into a community-first strategy, with TikTok accounts dedicated to several regions including Germany, Singapore, Indonesia and the United Arab Emirates.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. Community guidelines and response management Establish protocols for responding to comments, messages, and other interactions on social media. Let’s scrub in!

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Build a community Building a community of loyal customers is not an easy task. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Sprout Social

SEPTEMBER 22, 2021

helped Lowe’s launch Lowe’s launched its inaugural season of the Lowe’s Home Team — a group of players working with the home improvement retailer to support rebuilding and community-focused projects in all 32 NFL markets. Download this guide to learn how four distinct brands get it done.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

AUGUST 26, 2021

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. A brick-and-mortar retailer might receive a request for a future store location while a coffee company might see comments asking for a specific roast or drink to come back on the menu. Hint hint feature request @SproutSocial.

Research 144

Research Social Media Airlines Marketing 144

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Hootsuite

FEBRUARY 4, 2020

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. More than 89% of Instagram’s community lives outside of the U.S. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs.

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

JULY 22, 2020

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s Good examples include gyms and beauty salons.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

FEBRUARY 26, 2024

Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. As Loren Siegel, Atlassian’s Community and Engagement Senior Team Lead, puts it, one of the company’s values is, “Don’t f the customer.”

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network.

Reputation 130

Reputation Tools Brands How To 130

Convince & Convert

MAY 3, 2013

Click the play button to listen here: Download the audio file: [link]. In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Listen Now . Tweetable Moments.

Social Media 130

Social Media Retail Education Airlines 130

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Mindjumpers

SEPTEMBER 17, 2012

Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. If you find these highlighted insights useful, you can download the full report from here. Report: How Social Marketing Works for Retail Brands [Report].

Survey 225

Survey Report Social Media ROI 225

Sprout Social

MAY 5, 2020

Download the Sprout Social Index™. While awareness is important to everyone, marketing leaders are 36% more likely than practitioners to say growing their audience is a primary goal , followed by increasing community engagement. It’s clear that consumers are future-oriented.

Skills 133

Skills Class Data Team 133

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. Listen Now. The RSS feed is: [link].

Survey 167

Survey Social Media Retail Communities 167

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. Jamie Vander Molen, DMI @jamie_vm and Ray Prock, DMI @rayprock. Listen Now . Tweetable Moments.

Social Media 129

Social Media Communities Retail Industry 129

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Branded content is much harder to produce for an ecommerce brand; these brands do not have a physical footprint in communities unless they have a dedicated warehouse or pop-up storefront there.

UGC 52

UGC Content Price Influencer 52

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. Listen Now. The RSS feed is: [link].

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

OCTOBER 11, 2013

This week: From ExactTarget , a free downloadable poster called The Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Listen Now. The RSS feed is: [link].

Posterous 124

Posterous Social Media Comparison Team 124

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Download the audio file: [link]. Social Pros Podcast brand communities community management content marketing content strategy integrated marketing social media Social Media Marketing social media strategy Social Pros' Listen Now.

Questions 136

Questions Aggregator Banking Hosting 136

Keyhole.co

JULY 31, 2023

Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries. Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions.

Examples 52

Examples Social Media Brands Issues 52

Buffer Social

AUGUST 10, 2017

Take our community behind the scenes. Download the finished graphic and you’re ready to post to your Story. This is a strategy often used by online clothing retailers. Again, this is great for online retailers who drive sales through social media promotions. There are so many different ways to use Instagram Stories.

Template 112

Template Templates Instagram How To 112

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. With more than 100 brands in 100 different countries, General Mills uses community managers to take care of brands on an individual basis. Listen Now.

How To 123

How To Apple Hotels Case Study 123

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Download the audio file: [link]. The Weight Watchers site features a Community section with message boards for support, etc. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Later

SEPTEMBER 18, 2020

Having an accessible Instagram account isn’t just the right thing to do, it can also improve your engagement and strengthen the sense of community on your channel. It’s important to open yourself to the community around you. It’s important to connect your experiences with the community and they shouldn’t be afraid to use their voice.

Instagram 85

Instagram Hashtag Tips Communities 85

Sprout Social

MAY 19, 2021

The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Pressing the follow button is the first step to becoming active brand community members. Download The Future of Social Media report to learn more about how social media interaction will impact your brand in 2021 and beyond.

Engagement 136

Engagement Brands Review Influencer 136

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Click the play button to listen here: Download the audio file: [link]. Please Support Our Sponsors.

How To 129

How To Retail Buy Mobile 129

Convince & Convert

NOVEMBER 8, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. Social Pros Podcast blogging community management content creation content management content marketing digital marketing social media social media strategy Social Pros'

Curation 139

Curation Web 2.0 Case Study Social Media 139

Later

MAY 6, 2020

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Before we get to tactics, there are a few things brands and businesses should know about TikTok to help define the best strategy for growing your TikTok community. #1:

How To 86

How To UGC Hashtag Trends 86

Buzz Marketing for Technology

JUNE 27, 2008

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Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. Social Pros Podcast brand communities content marketing digital marketing social media Social Media Marketing social media strategy social media tools Social Pros'

Curation 129

Curation Content Vimeo Yahoo 129

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Click the play button to listen here: Download the audio file: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now . The RSS feed is: [link].

Case Study 131

Case Study ROI Social Media Team 131

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). Retail company Thread had an 86% more effective CPM than other digital channels, and a 48% lower cost per registration than other channels. Example of subreddit targeting.

Reddit 115

Reddit CPC CPM Cost 115