Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8

Company 279

Company Health Care Energy Groups 279

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 93

Analysis Report Examples Tools 93

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100

MySpace Compete Foursquare Facebook 100

Unmetric

OCTOBER 25, 2019

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. We like to say that no brand competes in a vacuum.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Any position you interview for is going to require some research about the company. Why do you want to work for our company? Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. This provides inspiration to potential buyers and valuable social proof.

Instagram 86

Instagram UGC Brands Hashtag 86

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193

Brands Sentiment Influencer Survey 193

Pixlee

SEPTEMBER 20, 2017

Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. This $31 billion industry has transformed from $30 monthly gym memberships into a lifestyle of expensive targeted classes and bootcamps. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. No problem – we’re going to talk about each of them! LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Customer Service.

Company 140

Company Conversation Radian6 Social Graph 140

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. Not so much. Facebook vs LinkedIn by the numbers.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession. I believe social expertise is finally being valued as a competency after the pandemic.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” First, we need to consider cultural factors.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. This may mean focusing on a specific industry (e.g., So what makes the agency model unique?

Social Media 52

Social Media Marketing How To Cost 52

Sprout Social

JUNE 7, 2023

In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. People generally think highly of those who keep good company, so building your LinkedIn network simultaneously builds your personal brand.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Pixlee

AUGUST 25, 2021

Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. This provides inspiration to potential buyers and valuable social proof.

Instagram 68

Instagram UGC Brands Hashtag 68

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Oktopost

AUGUST 24, 2021

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% Understanding competing brands. Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . Understanding Competing Brands.

B2B 118

B2B Eventful Marketing Conference 118

Convince & Convert

DECEMBER 3, 2014

The companies follow the routine. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest. ” Spin Sucks is an outlier, and what makes it a Sticky Brand is how Gini and her team engage their community in conversations. It lacks energy. It lacks interest.

Engagement 167

Engagement Social Media Brands How To 167

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. All three now work at a senior level at companies known for their top-notch social media strategies. Experts predict that figure will increase to 20.3 percent in five years.

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. You can also be part of the news by collecting your own data and sharing the findings with your community.

Small Business 91

Small Business Social Media Tips Content 91

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

Campaign 89

Campaign Brands Fashion HootSuite 89

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. What are the best times to post on Twitter by industry? All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter. Consumer Goods.

Twitter 105

Twitter Tourism Travel Education 105

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? In this blog post, we’ll share 5 virtual event ideas and how you can use them to connect with your community and increase engagement: . We may not be able to come together IRL right now, you can still connect with your community — although differently.

Hosting 84

Hosting Eventful Class Instagram 84

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

The Realtime Report

FEBRUARY 15, 2017

In the last several years, the healthcare industry has seen an increased focus in online patient reviews. With the continual development of the healthcare industry’s online presence, it’s imperative for physicians and healthcare facilities to understand the advantages associated with patient feedback management solutions.

Survey 89

Survey Construction Reputation Review 89

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Social media share of voice Share of voice (SOV) measures your brand’s presence compared to competitors so you can judge where you stand in the industry. The formula to calculate share of voice is: Your brand metrics / Total market metrics.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

AUGUST 10, 2022

Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Build a private community of influencers. There are thousands of brands competing for their attention, and your pitches need to stand out. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. Social Insider With the increasing popularity of YouTube content, numerous brands compete for the same audience.

Metrics 52

Metrics Analytics YouTube Video 52

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Why did you choose these industries? The first is niche & industry the second is niche & area. I respectfully disagree.

SEO 79

SEO Company Hotels Marketing 79

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). You aren’t competing just against other industries in your field, but anyone who wants that target audience. Example of subreddit targeting. There are over 2.2

Reddit 115

Reddit CPC CPM Cost 115

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. While the influencer marketing industry is expected to reach a market cap of 5.8 There are specific tools and platforms you should look for in your Influencer CRM Platform depending on your niche and industry.

Influencer 52

Influencer UGC Marketing Authentication 52

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. For example, “What is the impact of building strong communities on social?” Are you writing about a healthcare product, the environment or a particular industry? Topic: Specify your topic.

Tools 99

Tools How To Sentiment Training 99