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A marketers’ guide to TikTok analytics

Sprout Social

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. You can access this from both mobile and desktop. On mobile, the workflow is a bit more complicated. You can also tap on a specific video to see more specific analytics.

Analytics 132
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Everything Marketers Need to Know About TikTok

Likeable

In 2016, a new video sharing mobile app named Douyin launched in China. To the right, there’s a heart icon to “like,” a speech bubble to “comment,” and a “share” icon to either post on social media or send as a text message. Memes : TikTok even has its own meme videos that simply catch on. What is TikTok?

Meme 111
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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. They could create a highly viral meme. They’d then customize everything in the ad version to completely change the post’s meaning, hoping to leverage the engagement the meme received.

Facebook 171
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge.

Tips 119
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Instagram Emoji Guide: Meanings, Reactions, Ideas

Hootsuite

For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.” Where can you use Instagram emoji You can use Instagram emoji in comments , captions , direct messages , as replies to Stories , and even in your Instagram bio. What are Instagram reactions?