Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. Is Sentiment Making Brands Stupid? What are they interested in – sports, music, TV?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. in the comments if you’re ready for (BLIZZARD Treat) pie season. pic.twitter.com/k5OKHsOCBh.

Apple 126

Apple Marketing Meme Sentiment 126

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. It adds context to all the @-mentions, comments, and shares. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

Sentiment 145

Sentiment Analysis Template Templates 145

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. If you want comments, Facebook will serve your ad to people who engage more than the average user. If you want video views, it’s the same story.

Social Media 107

Social Media Class Sample Samples 107

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Hootsuite

JUNE 28, 2023

But what really sold me on the one I wanted was reading real user feedback from people like Chris, who isn’t affiliated with this review or website, but took the time to answer questions in the comments. Source: The Broke Backpacker For high-end products like a $400+ backpack, customers often have super specific questions.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2022

Answering questions, responding to comments and acknowledging complaints may seem simple. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Which is why, of course, your business needs a killer social media strategy.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 16, 2023

Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Reply or response rate Response rate is the rate that brands respond to messages or comments that they receive on a daily basis. But don’t forget about the big picture.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Social Media Network Marketing

MAY 31, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. How To Tackle Negative Comments While Managing Com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

DECEMBER 21, 2023

You can manually sift through individual competitor reviews and the comments section on their social media posts. With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. They also show up in the social comments section every single day.

Analysis 106

Analysis Products How To Price 106

Techipedia: Tamar Weinberg

MARCH 12, 2009

In this case, I’d imagine that there has been a tremendous amount of support and positive sentiment expressed toward the Royal Caribbean brand, and while there are some people who were upset that they didn’t get chosen (perhaps), the campaign seemed to have been an overwhelming success. mentality there.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. To keep up with consumer sentiment, you need to routinely monitor the conversations happening around your brand. Listening data. Competitor data.

Reputation 124

Reputation Brands How To Review 124

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. They’re commenting. Our audience is speaking to us in replies and comments, yes; but also with their actions. Case in point: sentiment. Your data is REAL data.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JANUARY 30, 2023

Obviously, Cava didn’t relaunch an ingredient based on a few comments. The brand saw an opportunity and commented that they’d send him some more bars as a condolence and a boost in his job hunt. Quest got over 5,000 engagements with that comment. This is where social data comes into play.

Examples 115

Examples Brands How To Aggregator 115

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Social Media Engagement: Metrics like likes, shares, comments and retweets can provide insight into how well your brand is connecting with customers online. More importantly, listening shows customers you value their opinions. So, listen actively.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

NOVEMBER 13, 2019

An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. They can serve as a focus group that knows your brand in detail and is motivated to help you improve them so they can benefit as customers too. Browse through comments.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. ” “Research isn’t a Google search,” she said. Got something to say?

Education 179

Education Research News Google 179

Hootsuite

OCTOBER 1, 2019

in the comments). Like and comment on other users’ posts. But with the right tools, you can do some social listening to gauge sentiment and identify trends. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Just kidding.

Instagram 111

Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. There’s hope!

Social Media 119

Social Media Strategy Mobile Consultant 119