Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. It adds context to all the @-mentions, comments, and shares. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

JUNE 28, 2023

But what really sold me on the one I wanted was reading real user feedback from people like Chris, who isn’t affiliated with this review or website, but took the time to answer questions in the comments. Source: The Broke Backpacker For high-end products like a $400+ backpack, customers often have super specific questions. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2022

Answering questions, responding to comments and acknowledging complaints may seem simple. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Comments and posts you’re tagged in are a great starting point.

Social Media 141

Social Media Crowdsourcing Privacy Comparison 141

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ?

Radian6 85

Radian6 Cymfony Alterian Jive 85

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. And they’re not alone.

Metrics 103

Metrics Social Media Sentiment Airlines 103

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 134

Data Social Media Metrics Analytics 134

Sprout Social

MARCH 15, 2022

In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Because of this, companies of all sizes need brand reputation management strategies designed to address issues big and small. Social media is the world’s largest focus group.

Reputation 125

Reputation Brands How To Review 125

Sprout Social

DECEMBER 21, 2023

You can manually sift through individual competitor reviews and the comments section on their social media posts. With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. They also show up in the social comments section every single day.

Analysis 107

Analysis Products How To Price 107

Sprout Social

JANUARY 30, 2023

Obviously, Cava didn’t relaunch an ingredient based on a few comments. Two-thirds of consumers who feel that a company cares about their emotional state are more likely to be repeat customers. One company that understands this is Quest Nutrition, an energy bar brand. Quest got over 5,000 engagements with that comment.

Examples 116

Examples Brands How To Aggregator 116

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Social Media Engagement: Metrics like likes, shares, comments and retweets can provide insight into how well your brand is connecting with customers online. More importantly, listening shows customers you value their opinions. So, listen actively. Is it worth it?

Strategy 135

Strategy How To Metrics Loyalty 135

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. They’re commenting. Our audience is speaking to us in replies and comments, yes; but also with their actions.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

NOVEMBER 13, 2019

Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. And that’s people’s sentiments and opinions. Monitor your DMs.

Crowdsourcing 97

Crowdsourcing Social Media How To Team 97

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. ” “Research isn’t a Google search,” she said. Got something to say?

Education 179

Education Research News Google 179

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119