The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Convince & Convert

JULY 24, 2019

More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more. It’s a highly targeted, nearly free focus group. From a cold start, they now routinely generate more than 5,000 likes per photo.

Social Media 153

Social Media Strategy Content Template 153

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Convince & Convert

MARCH 8, 2017

More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more. It’s a highly targeted, nearly free focus group. From a cold start, they now routinely generate more than 5,000 likes per photo.

Social Media 165

Social Media Strategy Template Templates 165

Buzz Marketing for Technology

JUNE 5, 2013

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buffer Social

AUGUST 4, 2023

The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) I’d love to learn from you in the comments below. Taking some great advice from our Senior Design Manager, Martin Gloeckle , here at Buffer, I started researching the Card Sorting exercise.

Exercises 63

Exercises Project Groups Groups 63

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 91

Tools Sentiment How To Team 91

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

JUNE 28, 2023

But what really sold me on the one I wanted was reading real user feedback from people like Chris, who isn’t affiliated with this review or website, but took the time to answer questions in the comments. Source: The Broke Backpacker For high-end products like a $400+ backpack, customers often have super specific questions. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2022

Answering questions, responding to comments and acknowledging complaints may seem simple. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Comments and posts you’re tagged in are a great starting point.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 60

Communities Meme How To Focus Group 60

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Leave a comment to share. Subscribe to the comments for this post? Real people. Share this on Bebo.

Social Media 192

Social Media Committee Press Release Posterous 192

Pixlee

SEPTEMBER 8, 2020

But, it can be hard to collect and analyze comments if your brand doesn’t have a program or process for generating feedback. By creating a community of customers and potential buyers, you can foster relationships and engage in conversations that go beyond the comments section on social media.

Campaign 77

Campaign UGC Marketing Authentication 77

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

JUNE 20, 2011

because there are more blog comments to respond to, more Twitter followers to check out, etc.). And 93% of business buyers believe all companies should have a social media presence. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ?

Radian6 85

Radian6 Cymfony Alterian Jive 85

Hootsuite

MAY 2, 2023

As a real estate agent, you have a few options to choose from including: Real Estate Agent Real Estate Developer Real Estate Company Real Estate Appraiser Real Estate Service Commercial Real Estate Agency Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Don’t be afraid to share or comment on their content. Search for groups related to your industry and area of expertise, then join them.

B2B 69

B2B Brands Tips Notification 69

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Although based on the user group experience this has a stronger social media overlay. For now it seems that companies are using it in a traditional media/marketing way.

Social Media 85

Social Media Focus Group Authentication Retail 85

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. How does listening help a company? You can use new media platforms to do traditional PR activities – like surveys. These are managed conversations. Make a comm chart that connects these people.

Focus Group 49

Focus Group Survey Influencer Issues 49

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

The Marketing Blog

OCTOBER 10, 2008

Jump to Comments Image via Wikipedia It is that time of the year when some of the brightest minds gather to discuss about technology, business, startups and much more. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

OCTOBER 12, 2010

That was a comment I added to a great post from Matt Ridings called “ Is Our Addiction to ROI Killing Social Media &# on Convince & Convert. Let’s look at how companies of various sizes and budgetary realities look at this quandary. Mid-Sized Companies: The Squeeze is On. Your response should be simple.

ROI 124

ROI Social Media Small Business CPC 124

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. I decided I will leave my first comment. I have enjoyed reading your blog.

Social Media 93

Social Media How To ROI Reputation 93

ProBlogger

NOVEMBER 24, 2011

Here are some ideas: Comment like crazy: Just like you would on a blog, you should leave thoughtful and useful comments on things that these thought leaders share. Share your work carefully: If it makes sense and doesn’t feel pushy, share your own work when you comment. But how do you get them to follow you? Do not neglect this.

Products 52

Products Google Groups Groups 52

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Why not let us know what you think by adding your own comment! let us know what you think. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old.

Yahoo 115

Yahoo Yammer Social Media Software 115