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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

It’s an old story: PR people are often terrible when it comes to our own PR. Every Organization Needs a Story. What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? Stories stick. Stories connect.

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The Science Behind Good Social Media Hooks + 18 Examples

Hootsuite

When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. A social media hook is text , a photo, video or audio that immediately grabs a social media user’s attention. A great social media hook gets attention and sustains it.

Examples 107
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How To Write a Call to Action That Works [Tips + 6 Examples]

Hootsuite

These common CTAs are uncomplicated phrases that tell your user exactly what to do and what they can expect once they follow through. A strong CTA will grab customers’ attention and incentivize them to take the decisive step necessary to achieve their goals. A well-crafted call to action serves as a bridge or a well-lit path.

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Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

So goes the story of the 2012 Presidential primary, a laugh-a-minute ride that has placed at center-ring the oddly likable yet confusing and confused former Godfather’s Pizza CEO Herman Cain. Or at least, that’s what most communications professionals will tell you. Lying to the press is never a good option.

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15 Must-Know Copywriting Techniques

Writtent Blog

A lot of the so-called copywriting “gurus” will tell you that the shorter a piece of copy is, the better it is. However, that isn’t the whole story — the truth is that long copy can succeed. Not only do stories engage readers, but they also help to emotionally and personally connect a brand with their audience.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Develop a compelling elevator pitch for an IT job that grabs the attention of potential employers. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. The story focuses on their quest to find a new home and save their species from extinction.

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20 Killer Web Copywriting Tips

Writtent Blog

vs. “The new ebook written by our company can help you work smarter instead of harder.”. Active voice sentences can also begin with a verb, as in a command. Use these resources from Copyblogger to help you write headlines that grab attention: How to Write Magnetic Headlines. People have shorter attention spans than ever.

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