Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Social media offers a multi-functional and useful channel for communications. But how does social media fit in a business continuity plan? Customer service.

Social Media 75

Social Media How To Social Media Management Organization 75

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. If so, you’re in luck. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. It’s no wonder collaboration is what makes their TikTok presence shine. Smartsheet.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. What is customer relationship marketing?

Social Media 124

Social Media Marketing Loyalty Collaboration 124

Twist Image

NOVEMBER 13, 2012

From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). collaboration.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. Influencers.

Brands 134

Brands Collaboration How To Marketing 134

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Sprout Social

JANUARY 29, 2024

This work is important everywhere but especially online, where good and bad customer experiences live on in perpetuity through social media posts and reviews. Those include: Social media Social media has brought a new level of transparency into consumer conversations.

Reputation 120

Reputation Review Sentiment Software 120

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Customers expect deals and promotions from their favorite retailers. billion in sales. Build buzz.

Strategy 104

Strategy Discount How To Retail 104

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Simply put, customer touchpoints are every interaction that a customer has with a brand through a website, social media, or physical stores. Actively engage with them.

Loyalty 122

Loyalty Retail Data Strategy 122

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. So, if you’re not creating shoppable content on social media platforms, we’re here to tell you that you should be. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

HootSuite 115

HootSuite Content How To Retail 115

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. There are four common types of shoppable media.

Buy 139

Buy Brands Apparel Content 139

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. It’s their 12th annual trust and credibility survey.

Social Media 117

Social Media Committee Team Questions 117

Sprout Social

AUGUST 21, 2023

By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Gain valuable insights You know what’s better than surveys and focus groups? But it’s not just about praise. Generates new business Google reviews work wonders in driving brand awareness.

Review 85

Review Google Brands Sentiment 85

Hootsuite

MARCH 21, 2022

WhatsApp is the world’s third-most-used social media platform, behind Facebook and YouTube. But perhaps more important, people like and trust WhatsApp more than other popular messaging apps — it’s the favorite social platform among Internet users aged 16 to 64. Heyday automates FAQs, order tracking, customer surveys, and more.

Tips 110

Tips How To HootSuite Template 110

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 99

Brands Issues Social Media Conference 99

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

Oktopost

JUNE 25, 2019

When surveyed, marketers–who should know the difference between hype and reality–seem to believe it’s the real deal. When there’s no tension between the leads sales wants, and the leads marketing is providing, both teams have a much easier time working collaboratively. Does ABM deliver on its promises? Who Shouldn’t Be Using ABM?

Marketing 101

Marketing B2B ROI Conference 101

Later

JULY 17, 2020

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the platform for discovering and shopping for products — more than 3 times higher than those who cited Facebook or Instagram. Pinterest’s audience is seriously powerful.

Brands 73

Brands How To SEO UGC 73

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

FEBRUARY 19, 2024

The continued and rapid evolution of social media—a channel typically owned by marketing—from an “amplification” touchpoint to a preferred destination for customers seeking support is forcing marketing leaders to play a larger role in their brand’s customer service strategies. One bad experience can cost you a customer for life.

Loyalty 116

Loyalty Marketing Collaboration Class 116

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

APRIL 4, 2016

They’re often used in places where quick content is preferred, like on social media (think Vines and short YouTube videos). Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. That’s when they look for case study or testimonial videos. times the average.

Video 60

Video Content Marketing Film 60

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok Duets : Duets are a popular collaborative feature on TikTok that allows users to sample another person’s video and add themselves to it. 52% of TikTok users can be categorized as status seekers, finds a survey by Global Web Index.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

MARCH 23, 2020

How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. We’re also seeing personal benefits, as social media becomes an irreplaceable tool for easing our isolation and connecting in new ways. Fast forward to now. Business survival.

Health Care 145

Health Care HootSuite Organization Instagram 145

Sprout Social

MARCH 9, 2022

What happens on social media does not stay on social media. But its ability to influence markets is what makes social media for investor relations so crucial. The impact of social media on the world is here to stay. The benefits of using social media for investor relations.

Social Media 92

Social Media Sentiment Reddit Retail 92

Hootsuite

AUGUST 4, 2020

The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret that most social platforms operate on a pay-to-play model for brands. Behind every successful ad campaign is a consistent and creative social media presence that strengthens brand, relationships, and trust.

Organization 145

Organization Instagram Geotagging Patterns 145