Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 11, 2024

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw. Surveys give you unfiltered insights straight from the source—the customer. tangleteezer ?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Sherrilynne Starkie

NOVEMBER 18, 2017

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. Photo by Jon Tyson on Unsplash.

Social Media 283

Social Media Twitter Facebook Policies 283

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

APRIL 3, 2024

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive.

Report 117

Report Trends Survey Groups 117

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91

Trends Real Estate Survey Patterns 91

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. Come up with a sales enablement framework.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

The Realtime Report

AUGUST 8, 2012

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Social Media ROI And Realtime Big Data Analytics.

ROI 191

ROI Mzinga Analytics Social Media 191

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. -->. Global Home. 04 January 2007. Information on competitors easier to find than that on other parts of their own organizations.

Survey 170

Survey Instant Messaging Applications Software 170

Later

MAY 28, 2021

You can also take your data storytelling a step further by collaborating with another company. TIP: If you don’t have enough brand data to create a report, consider writing a short eBook or guide instead. This is a great way to tap into a shared target audience, without being too salesy.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Firebelly

OCTOBER 8, 2013

Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results. Many mega brands are finding out just how difficult it is to develop a successful social media strategy.

Social Media 158

Social Media Survey Collaboration Report 158

SocMed Sean

JULY 9, 2018

There are reports to make and meetings to attend. Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Does changing perspectives work?

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. 75% of marketers report that engagement rate is the most common metric used for measuring influencer campaign success. 10 Re-collaborate. Source: Photo by Armin Rimoldi from Pexels.

Influencer 189

Influencer Metrics Campaign Survey 189

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. That’s not limited to direct reports either. Making the case to leadership.

Social Media 118

Social Media How To Collaboration Team 118

The Realtime Report

JUNE 30, 2021

Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey Yet, Few Workers Say Organizations Deliver on Employee Experience and Satisfaction. A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S.

Survey 91

Survey Consultant Sample Samples 91

Keyhole.co

MARCH 9, 2023

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Brand24 features include a mentions feed, a discussion volume chart, marketing analytics, influence score, sentiment analysis, alerts, and reporting features.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. In Sprout, the Post Performance Report unveils trends in what your followers like to see in their feeds.

B2B 119

B2B Influencer Brands Marketing 119

Buffer Social

NOVEMBER 17, 2021

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Create your own lists, full of reporters, experts, news sites, and influencers in your space, and if you’re at a loss for content ideas, scroll along to see what they’re talking about. Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Monitoring and reporting: Monitoring performance after posts go live.

Template 134

Template Templates Social Media Tips 134

BeingOptimist

SEPTEMBER 6, 2023

In the realm of project management, Trello has emerged as a symbol of efficiency and collaboration. This article delves into the ways in which AI has revolutionised Trello’s capabilities resulting in improved team communication and collaboration. The acquisition of Trello by Atlassian for $425 million was a turning point.

Project 40

Project Team Atlassian Microsoft 40

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. It’s a win-win. Here are four ways leveraging social media for HR can help you level up your recruitment performance.

Social Media 101

Social Media Strategy Team Review 101

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Get the report now. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects.

Tools 62

Tools B2B Hubspot Analytics 62