Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 90

Products Team Focus Group Collaboration 90

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%). Gurj Sohanpal – @gurjsohanpal Instagram: 23.7K

Fashion 96

Fashion Influencer Ensembli Instagram 96

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Remote work continues to be perceived as very positive.

Report 117

Report Trends Survey Groups 117

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.   There's a growing preference for smaller, specialized, trusted groups in community building.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal.

B2B 118

B2B Influencer Brands Marketing 118

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Monitoring and reporting: Monitoring performance after posts go live. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. This could include an appreciation of their creativity, their strong sense of community, or their brand values. 10 Re-collaborate. Source: Photo by Armin Rimoldi from Pexels.

Influencer 188

Influencer Metrics Campaign Survey 188

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

NOVEMBER 17, 2021

Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Create your own lists, full of reporters, experts, news sites, and influencers in your space, and if you’re at a loss for content ideas, scroll along to see what they’re talking about. Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. That’s not limited to direct reports either. Making the case to leadership.

Social Media 117

Social Media How To Collaboration Team 117

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. There, you can answer questions and foster engagement with your community. It’s a win-win.

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. We synthesize the results into insightful reports that show how people are talking about and engaging with your brand, competitors and industry.

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. What about in 2023? Dark social helps you find these powerful sources. Source: The Globe and Mail 5.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Collaborate with your customers. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Keyhole will automatically backfill the data and generate the report in seconds. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. As revealed in a Tidio report , for many, the main appeal of the metaverse is the ability to create an identity that extends beyond physical reality.

Brands 117

Brands Avatar How To Privacy 117

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Create opportunities for collaboration.

Influencer 100

Influencer Engagement Social Media Marketing 100

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%). They report issues.

Engagement 136

Engagement Brands Review Influencer 136

Janet Fouts

JUNE 15, 2017

Mike Brady CEO of Greyston Bakery , a benefit corp and social enterprise bakery in Pennsylvania, practices the collaborative approach to hiring. They also offered child care, low-income housing, supportive services, childcare, after-school programs, tenant services and community gardens. They call it “Open Hiring™”.

Forums 116

Forums Company Social Enterprise Training 116

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. A consumer survey from Yotpo found that almost 80% of consumers surveyed said that it took at least three purchases before they considered themselves brand loyal. Build a community.

Loyalty 88

Loyalty Brands How To Discount 88

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Oktopost

MARCH 23, 2022

In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy. You want them to be able to make connections and build trust within their own community.

How To 62

How To B2B Training Survey 62

Buzz Marketing for Technology

JUNE 27, 2008

collaboration. Collaborative Technology. Gilbane Report. online communities. 6 degrees of collaboration: 1. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collective action. Confluence. conversation. Course Using Wiki. creativity. data center. conference.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. They sent out an email surveying the marketers in their network, asking us to weigh in on strategy, and promised early access to the report if they took the survey. Is it the voice of your brand?

Brands 60

Brands Content Influencer Survey 60

agora pulse

JANUARY 3, 2020

40% of Twitter users report making a purchase after seeing a product on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Pull reports on your response times.

Twitter 129

Twitter Tips Influencer Hashtag 129

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a great use because it allows doctors collaborate together and share their expertise, which can ultimately save a patient’s life and/or help find cures in the future. Evernote Create an area for your team can collaborate on notes, ideas, and information. Another use has been to aid others in fulfilling dreams.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Sprout Social

AUGUST 12, 2020

When asked their opinion during our recent Index survey, 9% of our consumer respondents wrote in Nike as the best brand to follow on social. Incredibly, the brand reported that the content was generating 87% open rates vs. the typical 15-20% from emails. Gamification is another way Nike turns heads on social.

How To 133

How To Apparel Influencer YouTube 133

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023. This protects your brand and establishes a professional and ethical foundation for collaboration.

B2B 140

B2B Research Influencer Marketing 140

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. And that takes collaboration with the pretzel-making pros. Now let’s talk about how you can make this collaboration come to life. Ring lights, camera (or, phone), action. You have the “who.”

Video 93

Video Film Content How To 93

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43