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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

anyone who doesn’t work for a retail or fashion brand). Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So Let’s get into it!

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. Find out how at one of our upcoming Social Media Strategies Summits. If you kick someone in these boots they go BOING!” Well, quite.

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18 Impactful Black Creators to Follow on Social Media

Later

Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. But be mindful not to simply follow and collaborate with Black creators to meet a “quota”. . Learn from them, engage with their content, and collaborate with them for your upcoming campaigns. #1:

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20 Instagram Reel ideas for all types of brands

Sprout Social

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Promote an upcoming event.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

Nike collaborates with YouTube influencers to expand rech. Victoria’s Secret takes their fashion show omnichannel. Victoria’s Secret was the first (in 2010) to televise their fashion show. At the time, this cutting edge move took the fashion show from an event for the few and made it a must-see show for the masses.

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The key to Victoria’s Secret social media success

Unmetric

The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. #FLLforVS @forloveandlemons. Victoria’s Secret has several reigning statistics to its name. Content Strategy.