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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. How to identify valuable brand collaborations. Choose wisely.

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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. Culture Projects Get to know us better! Why did we do this?

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How to Grow on Instagram with Brand x Brand Collaborations

Later

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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AI Propels Robots Beyond Repetitive Functions

The Realtime Report

” Greater Use of Collaborative Robots As the robotics industry continues to evolve, another trend we can see in the coming years is the greater use of collaborative robots. Collaborative robots, or cobots, are designed to work alongside humans in a shared workspace. billion and it is projected to grow at a CAGR of 21.8%

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How to optimize your marketing budget: Do more with less

Sprout Social

Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors. Getting teams to collaborate and find synergies between different channels can save money. How do you make sure to spend wisely on tools?

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Research Group Makes Music with ETs

The Realtime Report

The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans. The founder of VBE Inc, Ricky Styles, built a special app for the project which used crop circle symbols in which the ET’s could select to play different tones.

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