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The value of collaboration


The Value of Collaboration #1: Reducing internal service costs. The solution has 4 parts: Use the collaboration platform to store answers you already have. The Value of Collaboration #2: Reducing how much your firm prints. Now, at work, I can store all those docs on the firm’s collaboration platform and access them via an iPad. This isn’t a new idea.

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Looking at this strictly as business, we are providing our services for below market value in most cases based on the dollar cost of the service/product being given. want to hear from influencers and brands and community members about how we can collaborate in ways not that are not just win-win (you and me) but win-win-win (you, me, and the community aka marketplace).

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

My collaboration with these team members expanded my areas of expertise and helped me expand my understanding of how to bring people together using technology as easily as possible. Blogs Facebook Featured People Social Twitter Workplace YouTube blog career collaboration intranet job knowledge management social media social networking tipsCool, eh? Let’s be clear, though.

The Cost of a Tribe

Akamai Marketing

So if you’re looking to activate, inspire and collaborate with your employees, customers or potential customers, be extremely clear on the motivations of WHY someone would advocate on your behalf. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. It’s alluring to say the least. And it sounds so much easier than say, simply buying an ad. Tweet.

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

Reduce the cost of care without compromising the quality and delivery of care. Featured People Social Media Tech collaboration innovation social media social networking techI am a sucker for a challenge…almost to a fault. just can’t walk away from a good opportunity to wrap my brain around a problem. Photo courtesy of RRix on Flickr via Creative Commons. It’s a rush.

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What New Data Tells Us About Blog Advertising

Convince & Convert

Sponsored content with bloggers can often look like “native advertising,” but are most often “sponsored posts” or collaborations where the blogger integrates the brand into their content while declaring the sponsorship and brand association. These are sponsored post, giveaway post, contest post, collaboration post, and event hosting post. billion pages each month. The Takeaways.

Who Really Owns Social Selling?

Convince & Convert

In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. Digital Marketing collaboration customer experience digital marketing sales social selling social strategy This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). They’re the ones selling.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

HR solutions such as those available on can give your company a much needed boost in profitability by reducing costs proportionately. HR software and cloud computing have joined forces to keep hard print copies to a minimum and even more cost effective is the fact that many of these tasks can be automated. Instant Access To Data For Better Collaboration.

Building Your Business With Internal Collaboration

Convince & Convert

right there, “ The Collaborative Organization ,” and also the CEO, Founder, and Grand Poobah of Chess Media Group. It’s the first really comprehensive strategy guide to collaboration in the work place. ” Benefits of Internal Collaboration. Jay: …why do people need to collaborate internally? Collaboration Breeds Cultural Alignment.

5 New Books That Every Marketer Must Read (That Aren't About Marketing)

Twist Image

While we all celebrate connectivity, collaboration and open work spaces, Susan makes a very compelling argument for alone time and the value of thinking and working alone. It's hard to believe that this much wisdom only costs about ten bucks. collaboration. Looking for something good to read this weekend? If you happen to be lucky enough to have some free time (who does?) Surprised by this answer? Don't be. That being said, the content from these books will make you better (and smarter). Promise. The Honest Truth About Dishonesty - How we lie to everyone. What about you?

I, Robot

Twist Image

From working the land to working in offices, from cubicles to collaborative open spaces. You can have a handful of these on every floor or available in every major area of collaboration, and they are accessed by workers as needed. How much do you think a business class ticket costs from New York to Los Angeles return? collaborative. How we work. The evolution continues.

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Marketing Is Dead

Twist Image

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? There are other angles (direct response, engagement, brand narrative, etc.), but it still acts as an amazing (and cost-effective) way to tell the masses that you have something new to say. collaboration. It's a great blog headline that will get a lot of attention, right? But they are.

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To)

Twist Image

They''ll look to things like collaborative environments, the way meetings are held, how they attract clients and their head-down obsession with everything "hacker culture." If history is any indicator, consumers will continue to snap and share photos knowing that the ads are the cost of a free admission to such a powerful, fun and friendly photo sharing experience. They didn''t let the shift from mobile be a force of resistance, but rather surfed the wave at all costs. collaboration. just couldn''t capture, retain and innovate on top of. That was a big bet.

Google Apps – no more free sign-ups, no more Freemium

The Way of the Web

Six years ago, Google Apps launched with a great suite of tools which could be used for collaboration and work for free by anyone with less than 10 users. The benefits of easy collaboration just aren’t there. Businesses in developing economies : A cost of $50 per person is relatively low for most people in developed economies. But it’s not worthwhile for $50.

Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. Chris, the Digital Pioneer, asked in the comments (and on his - I assume Chris is a he! - own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. There’s no way you will pinpoint every person who might be interested in what you are collaborating on. And how will those who have collaborated on it be credited? 5. About.

Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Several major corporations have begun developing communities and collaborating to advance environmentally friendly innovations.

The natural decay of business structures

The Way of the Web

And smaller businesses which follow these ideas seem to be growing – for instance, the virtual agency model which tends to be occurring more often in the creative and marketing disciplines (as opposed to the crowdsourcing model which can often be more akin to ‘spec work’ – i.e. you just post your demand and someone meets it for the lowest cost).

Finding Your Best Work In The Best Work Space

Twist Image

This is pervasive because manufacturers can now create these different shapes and sizes with a lot more ease and with a similar costing structure to the previous formats. We live in a world of collaboration, where work spaces are open, desks are connected and lounging/creative areas are dispersed between desks where people share things like telephones and can be a part of each other''s work in a much more multi-disciplinary fashion. collaboration. Where do you do your best work? It seems easy to define. What if that were not true? It created more than new levels of stress.

The role of social media in managing projects for brands

Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. They need sharing and collaboration tools, they might also need virtual workspaces that can accommodate real-time interaction. It costs only $3 a month. Post by Adi Englander. Source. LinkedIn).

Why Skipping LinkedIn is a Mistake For Association CEOs


The leading article was “ Strong personal brand is key to gaining a competitive edge ,” (sorry but it will cost you a minimum of $50 to read the whole article) which stressed how important personal brand is for association execs. Just today I got an email from Higher Logic about a new case study–ASAE –and how valuable their private community, Collaborate, is. ———-.

The Agency Of The Future

Twist Image

While great creative comes from great collaboration, the tools that enable us to collaborate are getting us to the point where the realities of leveraging a Digital Nomad workforce will become more prevalent and cost-effective. Brands think that an integrated solution is best, more cost-effective and cohesive to messaging. collaboration. The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. What's it going to take a for an agency to make it? It won't be small.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

IBM Research: Collaborative User Experience. IBM alphaWorks: Collaborative Development Environments. Business Collaboration Volume 45, Number 4, 2006. Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. The participants in this study, knowledge workers in various business domains, work in a collaborative environment; their skills are in their areas of expertise rather than computer science and programming. IBM Research.


Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. On top of that, paid ads make it possible to hyper-target your ideal customer, and they tend to be much more cost-effective than traditional ad spend. Below is an interview with a true marketing thought leader. Soak up as much knowledge as you can.

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Social Media Tools and Resources for Social Learning


Symplur –this is a great, free resource for healthcare or medical-focused associations, as well as a great example of the power of Twitter to advance collaboration and learning around specific topics. What hashtags do your members use to connect and collaborate with each other? Articles about social learning and the difference between social media and social learning.

Are Digital Badges and DIY Learning the Future of Education?


As someone who has a kid headed to college in three years, the concept of the staggering cost of a college education combined with the reality that a college degree (or even graduate degree) is no longer the guarantee of employment it used to be is one that weighs heavily on me. Shocker. So when I read this article about digital badges and DIY learning, I was intrigued. As if.

Badge 97 that our greatest asset?

Engaging Brand

Talent used to be talent is accessed and deployed - think crowdsourcing, think home working, think crowdfunding, think online collaboration. Surveys, user groups, customer feeback was compiled often at huge cost and treated as a selling asset to feedback is instant and open to just have to access it from the web.

[Cool Social Tools] Hot Online Community Platforms for 2015


CareHubs allows doctors and other medical professionals to communicate and collaborate online while staying on the right side of the US government’s HIPAA mandate. Causeway : If your organization’s volunteers are highly collaborative, this could be the right platform for you. Guest post by Teri Carden and Ben Martin of Online Community Results. It’s a real thing. Get it here.).

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

The social network also announced the introduction of a feature it has been testing since at least August, multi-company groups , allowing employees from separate organizations to collaborate “in a safe and secure way,” and it said these Workplace-exclusive features “will be rolling out to all customers in the coming weeks.”. Norway. France. We feel we are ready for primetime now.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads. It costs more for salespeople to spend more time following up with more leads. This increases the cost per opportunity.”);

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Life in the Marketing Cloud

Spin Sucks

The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Cloud-Based Collaboration. The good news is that cloud-based collaboration tools are stepping up to help marketers in a big way.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

Team Collaboration Shortcuts. Canva for work allows us to work collaboratively – and creatively – on visuals. Right there with Google Drive is Dropbox as one of our collaborative tools. You can create these yourself or you can approach your designer to have a few designed – this can be a great idea as you get the design quality images without all the cost!  .

Using Online Community to Increase Member Retention


Unable to justify membership costs with ROI. ROI of membership costs can easily be linked to online community: access to experts in the field, cost savings over hiring a consultant or other third party if you can get answers to questions/challenges via the online community, time spent researching when you can just post in the community and get an answer, etc. 

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

If you’re concerned about social media cost justification, you’re not along.  A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.  If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Lower costs, more revenue – a perfect combination! Users.

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Reflections on the changing digital agency environment

Dave Fleet

Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Low-cost content production is gaining traction. Less “social”, more “media”. Decline of community management (in some areas).

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. To achieve this, successful businesses must align their core goals and objectives in cross-enterprise collaboration and create a socially integrated organizational blueprint that focuses on people and culture. Source: IBM.

Change Management Is the Foundation of a Social Organization


All the technology integration, collaboration software and community applications deployed internally will prove useless unless there is a fundamental shift in the way employees think, behave, interact with one another and communicate. The end result is an increase in trust and collaboration among all employees, members and volunteers at every level. Preorder the book!!

The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Google Docs is free, easy-to-use, and designed for collaborative editing. There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. There’s plenty of fun collaborative features too; users can even “like” cards and concepts. Google Docs. Kapost.

Ultimate Guide to Social Media Marketing

Sprout Social

Facebook Ads are a great option because you get in-depth targeting and the cost is affordable for most businesses. Having a more targeted audience will improve your CTR and ultimately drive down your costs. Used sponsored content to generate 38% more leads than its other social channels at a 65% lower cost per lead. Choosing Your Social Networks. Quick Stats 1.65 Quick Stats 9.8

3 Benefits for Small Business Cloud Computing

Ari Herzog

Lower costs. These two areas are closely related to cost. Cloud computing also simplifies collaboration by making your tools and data available to authorized users located anywhere in the world. Cloud computing offers clear advantages in cost, innovation, scalability, and flexibility. This is a guest blog post from Megan Totka of It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. Though you may not be familiar with cloud computing, you’re probably already using it. Ease of access.

Top 5 Rated Social Media Management Tools

The Social Media Hat

With the built-in analytics, there's also no need to get another tool specifically for this (that will also probably cost you). Team collaboration : If you have several people in your team contributing to the social media marketing campaigns, then a social media management tool can help with that. Social Media Top 5 Rated Social Media Management Tools. Agorapulse. Buffer. Sendible.