Convince & Convert
MARCH 25, 2014
All demand generation webinars are not created equal. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Others are covert sales pitches that simply don’t connect and are boring.
Webbiquity SMM
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. Michael Brenner ). eMarketer ). Robert Rose ). Cox Business ).
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Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.
Buzz Marketing for Technology
NOVEMBER 10, 2010
This would include eBooks, Research, White papers, etc. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. I would love to know.
Buzz Marketing for Technology
NOVEMBER 10, 2010
This would include eBooks, Research, White papers, etc. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. I would love to know.
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Display testimonials linked to case studies in your sidebar.
Koka Sexton
AUGUST 10, 2023
This could include product demos, webinars, or even white papers. This could include product comparisons, case studies, or even customer testimonials. . • Educate Your Customer: Once you understand your customer, you can start educating them. Provide them with the information they need to make an informed decision.
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