Trending Sources

How Bloggers Can Create and Use White Papers


white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. On American Idol.

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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Some webinar hosting platforms have this capability built in. Alternatively,

Will You Join Us in Destroying These 3 Webinar Myths?

Convince & Convert

All demand generation webinars are not created equal. To me,  webinars are a high art form of content marketing  because they can breathe life into static content such as research reports, case studies, and white papers. Done Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences.

Two important SocialFish announcements…


Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’ll be providing online learning modules, on-demand Q&A, models and resources, monthly live webinars, and–maybe most importantly–access to like-minded peers in other organizations who are working on the same stuff. Featured SocialFish News White Paper Think Tank

Open Call for Content Contributions

Spin Sucks

Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn. Spin Sucks Pro webinars. This post is written by Lisa Gerber. And that’s just this year.

Five Easy Ways to Use Google+

Spin Sucks

It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy


Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. Get / Change / Learn.

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Four Content Ideas for Driving Inbound Leads

Spin Sucks

Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. But that wasn’t the case with Marcus’s webinar that he so willingly helped us host while we have Spin Sucks Pro in private beta. I was writing stuff down more quickly than I could tweet it. Questions people ask.

How to Leverage Social Media for Successful Marketing and Membership Recruitment


Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. read Social Media ROI , the Like Economy , Content Rules , The Social Media Strategist and our white papers for more. Social CRM is the way that you will get to ROI. photo credit ).

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. eMarketer ).

25 Excellent Content Marketing Tools for Your Brand


It’s a great tool for webinars, ebooks, and product demos. 2. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Successful content marketing initiatives have many moving parts. Content Curation Tools. (free/paid). Storify  (paid). Curata  (paid).

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A Beginners Guide to Content Marketing [Plus Infographic]


Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Webinars. Content marketing has changed the way consumers research and buy your products. Closure (the act of buying). Photos.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand  (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Free webinars:  We are also launching a series of webinars and training opportunities to dig even deeper. 

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). similar percentage also use webinars. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social.

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How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s say you want to have a free monthly webinar, but people have to register to attend. They are paying you with their email address, which means they have given you permission to market to them, and they’re getting an informative, free webinar. But how do you generate leads with one webinar? For the most part, the people who register for your webinar are qualified leads.

Six Skills Every PR Pro Needs

Spin Sucks

Content goes beyond the white papers and advertorials we’re accustomed to doing. That’s because people search that term and we have content to fulfill their need (plus a webinar they can buy on it). If you missed it a few weeks ago, the New York Times  wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Integration.

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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. They asked what is being measured. Marketwired Survey Says. Before we get there, though, the other  Marketwired survey results  are rather interesting.

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Social CRM Use Case 2: Socializing educational content for member retention


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. USE CASE:  A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems.

PR ROI Means You Have to Do Real Math

Spin Sucks

How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”) Everyone  will remember you got the White House on board during your communications campaign and they’ll remember you had a 250 percent PR ROI when it comes time to budget for next year.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. 4. This is just one example out of 15 that are described in a white paper we’ve created based on my research. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Imagine you are about to launch a new product.

Innovation in Healthcare Social Media


Here are some awesome free resources for you to check out: Innovation from Within  [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare  [WHITE PAPER]. ” Health Communication in the Digital World: Big Data, Innovation, and the Role of Social Media  [WEBINAR RECORDING]. “The healthcare industry is in flux.

Become a Content Marketing Fox

Spin Sucks

Or you can build the pyramid from the bottom up and develop a white paper or eBook inspired by a series of popular blog posts or based on a webinar. By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. How can you make best use of this newfound money?

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Learning Series – Create a carefully planned curriculum of educational content delivered via a series of webinars, slide show presentations, videos, or other platform. white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content.

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Owned vs. Earned Media: Measuring the ROI

Spin Sucks

It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. For instance, create a free webinar that teaches your prospects about a problem your company solves. In return for the free webinar, you have attendees’ permission to let your sales team follow-up with them. So where did that leave us? Earned Media. The cool thing?

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Media Relations: Increase Your Search Engine Optimization

Spin Sucks

promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! You’ll want to be sure to re-watch (or watch for the first time) the webinar with both of these blog posts as your cheat sheets. They By Gini Dietrich. I am back! So let’s talk SEO. Search Engine Optimization. HURRY!)

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. Mike corrals experts into presenting hour-long Webinar sessions so no one has to leave their office (neither presenter nor attendees). I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. Mike corrals experts into presenting hour-long Webinar sessions so no one has to leave their office (neither presenter nor attendees). I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives.

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

Later today (12:00 ET), we are hosting a  free webinar on how to use media relations to generate qualified leads. In this case, the lead magnet is “contact us,” but there are a variety of things you can provide behind anchor text: A particular piece of content, such as a blog post, white paper, eBook, podcast, or video. By Gini Dietric h. The Lead Magnets.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. They can also promote content downloads—reports, white papers, e-books and guides. Business buyers obtain information from multiple online and offline sources when making significant purchase decisions.

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Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). Free webinars:  We are also launching a series of webinars and training opportunities to dig even deeper.  One of the top questions I always hear is… “does Facebook marketing actually work?” ” Does this sound familiar? iTunes.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Last week, I wrote about how to use traditional or influencer media relations to extend your reach. I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich. Offsite Content Marketing. Here’s how. Comments!

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Free webinars:  We are also launching a series of webinars and training opportunities to dig even deeper.  Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! This mindset can be good and drive results.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) .

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. How to Get Your Social Marketing Budget Approved (white paper). Free webinars:  We are also launching a series of webinars and training opportunities to dig even deeper.  They know how to work smart, not just hard.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc).

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