How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. On American Idol.
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Some webinar hosting platforms have this capability built in. Alternatively,
Will You Join Us in Destroying These 3 Webinar Myths?
Convince & Convert
MARCH 25, 2014
All demand generation webinars are not created equal. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Done Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences.
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
It can be either a sponsored article or can be a content marketing asset like a white paper, recorded webinar, etc. The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Why is that? Purchase intent is 53% higher for native ads.
Open Call for Content Contributions
SEPTEMBER 7, 2011
Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn. Spin Sucks Pro webinars. This post is written by Lisa Gerber. And that’s just this year.
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. Get / Change / Learn.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.
Five Easy Ways to Use Google+
JULY 25, 2012
It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really.
How to Leverage Social Media for Successful Marketing and Membership Recruitment
NOVEMBER 14, 2012
Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. read Social Media ROI , the Like Economy , Content Rules , The Social Media Strategist and our white papers for more. Social CRM is the way that you will get to ROI. photo credit ).
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. eMarketer ).
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. But that wasn’t the case with Marcus’s webinar that he so willingly helped us host while we have Spin Sucks Pro in private beta. I was writing stuff down more quickly than I could tweet it. Questions people ask.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s a great tool for webinars, ebooks, and product demos. 2. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Successful content marketing initiatives have many moving parts. Content Curation Tools. List.ly (free/paid). Storify (paid). Curata (paid).
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). similar percentage also use webinars. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Webinars. Content marketing has changed the way consumers research and buy your products. Closure (the act of buying). Photos.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s say you want to have a free monthly webinar, but people have to register to attend. They are paying you with their email address, which means they have given you permission to market to them, and they’re getting an informative, free webinar. But how do you generate leads with one webinar? For the most part, the people who register for your webinar are qualified leads.
Six Skills Every PR Pro Needs
DECEMBER 20, 2011
Content goes beyond the white papers and advertorials we’re accustomed to doing. That’s because people search that term and we have content to fulfill their need (plus a webinar they can buy on it). If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Integration.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. They asked what is being measured. Marketwired Survey Says. Before we get there, though, the other Marketwired survey results are rather interesting.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. 4. This is just one example out of 15 that are described in a white paper we’ve created based on my research. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Imagine you are about to launch a new product.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”) Everyone will remember you got the White House on board during your communications campaign and they’ll remember you had a 250 percent PR ROI when it comes time to budget for next year.
Social CRM Use Case 2: Socializing educational content for member retention
OCTOBER 24, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. USE CASE: A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems.
Become a Content Marketing Fox
JUNE 17, 2015
Or you can build the pyramid from the bottom up and develop a white paper or eBook inspired by a series of popular blog posts or based on a webinar. By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. How can you make best use of this newfound money?
Innovation in Healthcare Social Media
JUNE 26, 2013
Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER]. ” Health Communication in the Digital World: Big Data, Innovation, and the Role of Social Media [WEBINAR RECORDING]. “The healthcare industry is in flux.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! You’ll want to be sure to re-watch (or watch for the first time) the webinar with both of these blog posts as your cheat sheets. They By Gini Dietrich. I am back! So let’s talk SEO. Search Engine Optimization. HURRY!)
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. One of the top questions I always hear is… “does Facebook marketing actually work?” ” Does this sound familiar? iTunes.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! This mindset can be good and drive results.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Boring white papers and boastful case studies are common pitfalls. Learning Series – Create a carefully planned curriculum of educational content delivered via a series of webinars, slide show presentations, videos, or other platform. white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
50 Ways to Inspire Your Audience (white paper). Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Every smart and savvy marketing and business leader knows the power of branding. It must be more than words, more than broken promises. iTunes.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. Offers that require a higher level of commitment (subscriptions, webinar/event registrations, free trials) are also okay on occasion, but are likely to have low response rates.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. For instance, create a free webinar that teaches your prospects about a problem your company solves. In return for the free webinar, you have attendees’ permission to let your sales team follow-up with them. So where did that leave us? Earned Media. The cool thing?
Media Relations Can Be Measured Against Real Dollars
JUNE 25, 2015
Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. In this case, the lead magnet is “contact us,” but there are a variety of things you can provide behind anchor text: A particular piece of content, such as a blog post, white paper, eBook, podcast, or video. By Gini Dietric h. The Lead Magnets.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Last week, I wrote about how to use traditional or influencer media relations to extend your reach. I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich. Offsite Content Marketing. Here’s how. Comments!
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. They can also promote content downloads—reports, white papers, e-books and guides. Business buyers obtain information from multiple online and offline sources when making significant purchase decisions.
Content strategy for associations is different
SEPTEMBER 26, 2011
Public but requires form completion to access (email address or website sign-up) - typically a white paper, or webinars. For sale, but free for members – typically a magazine, light research, or webinars. For sale, but reduced price for members – typically a book, research report, and/or webinars. Because content is our business. We have content.
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. Mike corrals experts into presenting hour-long Webinar sessions so no one has to leave their office (neither presenter nor attendees). I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years.