Writtent Blog
DECEMBER 18, 2023
Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.
Small Business Mavericks
JANUARY 30, 2015
Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats.
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Writtent Blog
DECEMBER 29, 2023
If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full. So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content. So how are you supposed to create so much content?
Webbiquity SMM
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. Michael Brenner ). eMarketer ). Robert Rose ). Cox Business ).
Convince & Convert
MARCH 25, 2014
To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. Others are covert sales pitches that simply don’t connect and are boring. Read the whole entry. » » Content Marketing'
Buzz Marketing for Technology
NOVEMBER 21, 2012
Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information.
Mindjumpers
AUGUST 24, 2011
The Workshop: The three-hour workshop had about 30 participants and we took them from measuring their Social Marketing IQ through case studies and best practice learnings on the best ways of organizing, managing, engaging and measuring their social media efforts. He is very focused on how social media can create value for companies.
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