Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

Small Business 93

Small Business Reputation Case Study Press Release 93

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. How PRs have taken over the media.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

NOVEMBER 8, 2010

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest. It also turned into a mainstream media story as numerous outlets (including the Washington Post and the Guardian) picked-up on the controversy.

Public Domain 375

Public Domain Issues How To Policies 375

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that.

Brands 243

Brands Reputation ROI Case Study 243

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. Your association’s reputation is at risk, even if you don’t use social media.

Attensity 169

Attensity Reputation Press Release Survey 169

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Proactive Report

FEBRUARY 8, 2010

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. That would depend on how they plan to address the issues.

Reputation 71

Reputation Case Study Blogger Policies 71

Small Business Mavericks

FEBRUARY 13, 2011

Customer service is one of the most important issues when it comes to reputation management. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. Be proactive and keep your ear to the noise that is occurring on social media sites.

Reputation 87

Reputation Case Study Press Release Small Business 87

Small Business Mavericks

FEBRUARY 12, 2011

It may only be a convenience issue, but for those business owners who manage their own sites, time is always an issue – hopefully this will make life a little easier. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Analytics 161

Analytics Google Tools Case Study 161

Proactive Report

FEBRUARY 27, 2021

Now they have a reputation management issue on their hands. The post The Coca Cola Debacle appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare.

Sentiment 64

Sentiment Reputation Training Issues 64

Small Business Mavericks

APRIL 13, 2011

Unless there are serious issues with the site, it’s usually a positive. In this case, I’d say it’s definitely a positive. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 161

Small Business Engineering Case Study Press Release 161

Buffer Social

JUNE 6, 2022

@trinidad1967 ♬ original sound - user3761092853451 User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. It comes in many forms, including images, videos, reviews, and testimonials.

UGC 71

UGC Content Case Study Influencer 71

Talkwalker SM

MARCH 3, 2016

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom. Monitor multiple Twitter and Facebook channels to stay on top of the social discussion.

Telecommunications 60

Telecommunications Case Study Study Sentiment 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

Proactive Report

DECEMBER 2, 2013

See this case study of how Napa Valley winery Whitehall Lane has done it. Averting crises and mitigating reputation issues. Online PR Social Media Case Studies costs crisis online PR PRSA revenue ROI value' Here’s one example of how it is being done in the health care sector.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Viper Chill

APRIL 6, 2010

Reputation management (or monitoring, in this case) is about tracking your brand online. Your folder structure should look like this: wp-content/plugins/reputation-management/ Once you have uploaded the folder simply go to the Plugins area in your Wordpress Dashboard and activate Reputation Management for Wordpress.

Reputation 76

Reputation WordPress Technorati Types 76

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Small Business Mavericks

MARCH 18, 2011

Offer to resolve the issue in private. If possible, send a private message to the reviewer and offer to resolve their issue in a positive manner over the phone. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Review 79

Review Small Business Case Study Press Release 79

Kikolani

AUGUST 23, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. I reached out to Richard Stim (an attorney and author who specializes in copyright, patents, and trademark issues) to ask about the grey areas in plagiarism. Featured Posts.

Marketing 128

Marketing Case Study Mashup Retail 128

Small Business Mavericks

FEBRUARY 8, 2011

Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? I consider it a branding issue. If AOL can brand itself as a premium content provider, then AOLs reputation will extend far beyond its own imagination, or the imaginations of its executives. How does AOL win?

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

FEBRUARY 19, 2011

Trust can also be an issue – not so much trust in your business, but a lack of trust when it comes to revealing credit card information. You may want to leave the offer to a follow up e-mail – hopefully addressing their issues. Other situations include unsuitable payment options, expensive delivery fees, or self doubt.

Case Study 79

Case Study Press Release Small Business Adwords 79

Viper Chill

MAY 14, 2008

I said from day one that I would do a case study of this sites’ traffic for one year, and that’s what I’ve done. I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager.

Reputation 40

Reputation Issues Case Study Blogosphere 40

The Marketing Blog

AUGUST 10, 2011

Perhaps this isn’t for the first time that we’re talking about the soft issue of “Customer Service&#. The bottom line is that bulk of Indian companies continue to struggle on the sticky support wicket despite a tremendous opportunity due to the growth of Social Media channels.

Web 2.0 174

Web 2.0 Hosting Case Study Patterns 174

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Danny WhatMough

AUGUST 22, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Greggs had a small search-related reputation issue to deal with. This is a brilliant case study from Econsultancy looking at Amtrak’s content marketing approach.

Analytics 49

Analytics Instagram Meme Twitter 49

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Why be charismatic? For so many reasons.

Social Media 118

Social Media Marketing B2B Banking 118

Myrland Marketing

OCTOBER 4, 2018

In Social Media, Context Is A Luxury. In the age of social and digital media, we are not always afforded the gift of context when we post. Innovative Use of Social Media? I’m a very social person,’ Aquila told the ABA Journal in 2009. Grandstanding On Social Media.

Brands 49

Brands Journal Case Study Social Media 49

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

The Marketing Blog

AUGUST 10, 2011

Perhaps this isn’t for the first time that we’re talking about the soft issue of “Customer Service” The bottom line is that bulk of Indian companies continue to struggle on the sticky support wicket despite a tremendous opportunity due to the growth of Social Media channels.

Web 2.0 100

Web 2.0 Hosting Case Study Patterns 100

Pixlee

DECEMBER 29, 2017

Seminars focused on specific regions and types of travel allow participants to delve into the unique issues and trends among those travelers. Hot topics like experiential marketing, social media influencers, brand perception will be discussed by leading practitioners, media, and thought leaders in the travel industry.

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Seminars focused on specific regions and types of travel allow participants to delve into the unique issues and trends among those travelers. Hot topics like experiential marketing, social media influencers, brand perception will be discussed by leading practitioners, media, and thought leaders in the travel industry.

Travel 47

Travel Conference Tourism Hotels 47

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. My main issues with the statement?

Case Study 54

Case Study Organization Reputation Communities 54