Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. But reputation management should be handled with the utmost care…it shouldn’t be something that is left simply to sorting itself out, though that is a good starting point. Reputation management requires communication.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. How do you actually do it? 1) Create Social Media Accounts For Your Brand.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
” As Barrett shared, “Some firms have made real (diversity) efforts and there has been some progress; but this is still not properly represented at the senior levels of agencies,” adding that this is “not a new issue” and that “little has been achieved in terms of real tangible progress that can be shown to young people looking for senior PR agency role models to aspire to emulate.”.
Four Common Online Reputation Problems
SEPTEMBER 20, 2012
Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. Lack of Awareness.
Legal and Ethical Issues in Marketing
MAY 28, 2015
By Monique Goodyer The concept of marketing has existed since the start of time, but it recently has become an area of high contention where legal and ethical issues in marketing are dubious and ill-defined. It’s easy to claim you don’t know because, well, you don’t know where the line for ethical issues in marketing lies, but there are some things to always consider.
Social Media Crisis Management -Infographic
JUNE 3, 2013
Set up monitoring tools for reputation management. At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Monitor first, last and always. Have a plan.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. You must take this quote to heart: It takes 20 years to build a reputation and five minutes to ruin it.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. These social media followers think You Rock! Awesome!
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Six experts continue the argument below, three on each side of the issue. What do you think? by Forbes.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
Beware Social Media Faux Pas During The Holidays
DECEMBER 22, 2014
By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. But as the following examples illustrate, even big brands fall prey to social media missteps that cost them some holiday goodwill, and even worse, paying customers. Hallmark and Holiday Cheer Hallmark also ran into social media trouble in 2013.
3 Things You Don’t Know About Social Media Monitoring
FEBRUARY 19, 2014
Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Facebook. Tumblr.
How to Recover From Social Media Fails
JUNE 27, 2016
Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder. How to Avoid Social Media Fails.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
Social media is not a weapon
SEPTEMBER 13, 2011
This one is about people using social media as a weapon to bully brands and service providers into getting what they want. As luck would have it an issue developed with the cat and the volunteer had given them her email, so instead of contacting the shelter they contacted her. She never even had time to offer to resolve it before he brought out the heavy social media artillery.
5 Ways to Check Your Online Reputation
OCTOBER 11, 2012
Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. The only way to increase sales, when this happens, is to tackle the issue head on. Or use these tools to monitor your reputation online. How to React to Comments for Your Reputation Management. Use SEO.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Social Analytics. Check out our social media analytics compass.
Social Media is Going Corporate [Infographic]
JUNE 26, 2012
Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. Similar Posts: How Social Is B2B? Blogging: an exception.
Get a Bad Review Off the First Page of Search Results
MAY 19, 2015
By Gini Dietrich A couple of months ago, I did a breakout session at Social Media Marketing World on crisis communications. Because of that, I have had the opportunity to help some organizations with some interesting cases of both issues and crises. They are issues that could be blown into crises if not handled well, but they can be handled. Don’t Panic!
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
A Social Media Approach Every Small Business Should Be Using
NOVEMBER 16, 2015
Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Sure you know that social media can create relationships, establish trust and earn a client for life. Social Media
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Rich media content wins as shown in the image below.
How to Manage Issues on Social Media
MAY 3, 2013
Everything is closer and goes faster in the world of social media. Sometimes you don’t have to have enemies to get issues. Spelling mistakes, incorrect facts, or unhappy customers can turn into a big issue, and worst of all a crises that can damage your company and it’s reputation. People on Greenland can respond to a thread written in Madagascar within seconds.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! But how do you know if someone has posted about you?
Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Then at the end of February, the organization, in an effort to assess the level of the damage to its reputation, sent out a survey that tested messages rather than looking at a more organic approach to restore trust. Lucky for us, she agreed. Enjoy. Photo by WeNews.
How To Gain Value From Social Media Feedback
MARCH 4, 2012
Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.
Best Proofreading Tools for Your Social Media Strategy
APRIL 14, 2015
————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. You are certainly aware that most of your potential customers/visitors are part of one social media platform or another. Clearly, social media users are intrigued by visual content.
Are You A Social Media-Savvy Leader? You Should Be!
Small Business Mavericks
OCTOBER 10, 2014
I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Here’s the three results from this year’s 15-question survey: Social CEOs make better leaders — and agreement with this statement has jumped from 45% in 2012 to 75% in 2013. Size Does Not Matter. Business Leaders Take Note.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. My reputation has been damaged: why? Looxii is a social media analytics platform.
Five Social Media Lessons From Anthony Bourdain
DECEMBER 29, 2011
He sometimes mentions a past filled with drugs and serious issues with authority. So, what did Anthony Bourdain teach me about social media? rookie blogger and student of social media, Craig is originally from Baltimore, but now lives in Seattle, with his wife and two kids. Social Media anthony bourdain craig mcbreen social media lessons
The Biggest Social Media Scandals, Fails, and Blunders of 2013
MARCH 26, 2014
Social media can do a lot of good, but it’s also a platform capable of killing a reputation in under a minute. Check out these biggest social media fails of 2013. The real issue came in when followers pointed out that the company recently posted a photo on Facebook of a guests’ note that showed their name. Risk and Social Media
Six Reasons to Practice Social Media Authenticity
JANUARY 19, 2012
The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.
Crisis Communications: Have a Plan for Success
MARCH 30, 2015
What a whirlwind last week was at Social Media Marketing World ! Issue vs. Crisis. So the first thing we did is talk through the difference between an issue and a crisis. An issue: Is not harmful to an organization’s reputation; Does not affect the bottom line; Can almost always be avoided; Can escalate into a crisis, if not handled immediately; and.
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.
Why Do We Need a Social Media Policy?
APRIL 7, 2011
While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” My first thought was Duh! Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day.
12 Most Common Elements of Effective Social Media Policies
AUGUST 12, 2011
Use of social media platforms such as LinkedIn, Twitter, Facebook and now Google+ has become prevalent in people’s lives and in their workplaces. We see a daily increase of social media in the workplace as well. However, my purpose in writing this piece is not to analyze statistics, but rather to point out how to companies can minimize the risks of unauthorized use of social media in the workplace. Doing so is the most effective way to minimize an employer’s risk with respect to social media use in and outside of the workplace.
Manage Your Online Reputation in Multiple Languages
JUNE 17, 2011
E-marketers are now more aware than ever of the difference that a good online reputation can make. To create and manage your web reputation, you need to get involved in digital spaces, communicating with existing and potential customers and, just as importantly, listening to what people say about your products or services. English is not Enough. Listen and Learn. About the Author.
Why Social Media Is Like Getting Stoned
Techipedia: Tamar Weinberg
APRIL 20, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz. So, what does this have to do with social media? Time flies.
Best Social Media Monitoring Tools
MAY 26, 2010
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels.