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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Unraveling Threads: Instagram’s Venture into Expanding Conversations

Oktopost

Threads is designed to be a space for sharing text updates and joining public conversations. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. But what really sets Threads apart is its tools for enabling positive, productive conversations.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Background:

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. Background: .

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. The changing narrative. apologies, Shonali!).

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. r/buyitforlife Example This subreddit continues to be one of Reddit’s most popular and fastest growing communities year after year with 1.7M Redditors are inherently curious.

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