Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 106

Influencer Marketing Collaboration ROI 106

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Ignite Social Media

JUNE 20, 2023

Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.” How did it do that? Am I expendable?

Tips 161

Tips Content SEO Engineering 161

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Report Examples Tools 93

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts.

SEO 115

SEO Social Media Reputation Real Estate 115

The Realtime Report

NOVEMBER 30, 2022

Looking for ways to increase your brand’s visibility? They’ll help you get the most out of your marketing and grow your brand’s awareness. The way that your customers perceive and recognize your business goes hand-in-hand with the success of your business.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Looking for ways to increase your brand’s visibility? They’ll help you get the most out of your marketing and grow your brand’s awareness. The way that your customers perceive and recognize your business goes hand-in-hand with the success of your business.

Strategy 91

Strategy Brands Loyalty SEO 91

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing.

Marketing 136

Marketing Organization Cost Affiliate marketing 136

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Improve Website Traffic .

Small Business 251

Small Business Social Media Strategy Marketing 251

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next.

SEO 239

SEO Strategy Tips Marketing 239

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Strategies to Steer your Business. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards.

Strategy 172

Strategy Marketing Guidelines Review 172

SocMed Sean

JANUARY 27, 2022

Have you ever wondered whether you could quit your job and make a living as a professional blogger? But can you make money blogging? Being a professional blogger means the income you earn from blogging must be able to replace what you earn from your current full-time job with enough revenue to cover your current salary and benefits.

Blogger 130

Blogger Adsense Insurance SEO 130

The Realtime Report

DECEMBER 13, 2019

Must-Have Internet Marketing Services You Can’t Afford to Pass Up in 2020. It’s hard to know where to start advertising your business. Digital marketing is getting larger every year. More than 50% of marketers in 2019 still plan on adding more technology to their digital marketing efforts.

Marketing 150

Marketing SEO Advertising Google 150

Keyhole.co

APRIL 22, 2024

When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. This will reduce your overall SEO score.

Content 52

Content How To Engineering SEO 52

Hootsuite

MARCH 23, 2023

With good reason: AI can save you a ton of time and money. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant).

Tools 135

Tools HootSuite Price Template 135

Social Media Strategies Summit

JANUARY 5, 2022

How can you do that? The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. This article will break down how to use Instagram for your small business in 2022 and beyond.

Small Business 202

Small Business Instagram Platform How To 202

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

The Realtime Report

SEPTEMBER 3, 2020

But, sometimes it’s not as easy as keeping your finger on the pulse. It could be that industry economics as well as wider economic issues impact your business to a point of near defeat. Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget.

Study 184

Study Reputation Survey SEO 184

Keyhole.co

MARCH 28, 2024

To kick your career up a notch? Or to widen the horizon of your professional network? But what are the odds that your LinkedIn content will stand out in a sea of digital competition? That’s where search engine optimization (SEO) enters the scene. LinkedIn SEO is the answer! Are you looking for a job?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Oktopost

MAY 23, 2023

While content duplication remains something of an SEO-no-no, there’s a lot to be gained from a solid content repurposing strategy. Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. Repurposed content holds a lot more value for SEO. This difference is key.

Social Media 91

Social Media Content Marketing ROI 91

Webbiquity SMM

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

FEBRUARY 7, 2024

Wish there was a shortcut to reaching your TikTok goals? In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Once your campaign is live, Promote has basic analytics to track your ad’s performance.

Overview 118

Overview Campaign Cost Organization 118

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Comparison 145

Comparison SEO Curation Domain Name 145

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

Social Media 246

Social Media Video Company Content 246

Sprout Social

OCTOBER 19, 2023

But if you only factor direct mentions and reviews into your monitoring, you’re missing out. When done right, monitoring can uncover low-hanging ways to improve your overall business. What are the benefits of online reputation monitoring? The “monitoring” piece looks at actual feedback from your audience.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Training 117

Training Course Resources Social Media 117

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence.

Brands 110

Brands How To Sentiment Metrics 110

Buffer Social

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. Today, I get 400,000 impressions on my content monthly, primarily from search and targeted social media channels.

SEO 77

SEO Sites Social Media Metrics 77

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90