Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Campaign 82

Campaign Brands Film Hashtag 82

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 273

Social Media Tips Marketing HootSuite 273

Sprout Social

APRIL 25, 2024

It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. Download the template 3. Download the template 4.

Template 102

Template Templates Social Media RFP 102

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. This data can be helpful when making important decisions for future campaigns.

Influencer 107

Influencer Tools Marketing Software 107

Sherrilynne Starkie

DECEMBER 18, 2017

The social network provides four ways to find and target the right people. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. The key is relevance. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 124

Reputation Tools Brands How To 124

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 166

Social Media Marketing Hashtag Campaign 166

BeingOptimist

MAY 17, 2023

The use of lead capture software is advantageous. Software for lead capture has revolutionized sales processes for businesses of all sizes. Lead capture software streamlines and enhances enterprise sales processes. Leverage Social Media: Social networking can increase earnings and audience size.

Strategy 65

Strategy Software Campaign Conversation 65

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 71

Review Social Media Management Price Collaboration 71

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. A common application of BPM is in procurement.

Strategy 97

Strategy Sentiment Patterns Marketing 97

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B 311

B2B Influencer Platform SMS 311

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure.

News 164

News Social Media Facebook LinkedIn 164

The Realtime Report

FEBRUARY 12, 2017

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.

Analytics 107

Analytics Meeting Tools Sentiment 107

Oktopost

OCTOBER 28, 2021

In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert. What is Social Selling? Influencer-led campaigns are easily managed on this tool.

Tools 144

Tools B2B Price ROI 144

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Webbiquity SMM

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns. Leverage LinkedIn. Connect with Twitter.

B2B 220

B2B Brands LinkedIn Influencer 220

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. You don’t need software to make these links.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MARCH 10, 2022

For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.). Define clear goals to measure against your social networks. What do you want your social media campaigns to achieve? Final Thoughts.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. Final thoughts.

Marketing 181

Marketing Hashtag Campaign HootSuite 181

Ignite Social Media

JULY 10, 2020

In simple terms, influencer marketing is allowing a third party to tell your brand story on social media and nobody does it better than influencer marketing agency Carusele in our not so humble opinion. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network.

Brands 178

Brands Facebook LinkedIn Influencer 178

Unmetric

OCTOBER 25, 2019

The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through. This started a mad scramble amongst brands to figure out budgets for social media and it all started with data.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. Know Your Goal.

B2B 118

B2B Facebook How To Campaign 118

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights.

LinkedIn 129

LinkedIn Products B2B Review 129

SocMed Sean

JULY 9, 2018

Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Software and automation are more than bots.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

NOVEMBER 18, 2021

Building a growing team of influencers – Once you start the influencer marketing campaign, the next step is to monitor their content across channels and ongoing user-generated content. The easiest way to avoid this is by communicating with paid content creators before, during and after the campaign.

Influencer 52

Influencer Strategy How To Metrics 52

agora pulse

JUNE 10, 2020

Right now, social media managers may find it difficult to decide what to do in light of current events. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them.

Mobile 131

Mobile Social Media Video Library 131

Socialmedia.biz

JUNE 8, 2018

Additionally, Synthesio measures the impact of your activities on social media platforms using social KPIs, which enables you to trigger collective functions in your company to improve brand awareness. It focuses on individuals and crucial conversations that matter to your brand when calculating your social reputation score.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Socialmedia.biz

NOVEMBER 3, 2020

Not to mention, the number on your Instagram that follows ultimately doesn’t mean much if it doesn’t reflect an active user that makes transactions, visits your landing pages, and campaigns for your brands with friends and followers. With our newest software, we will help your brand plan content in an simple process.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208

Tools Social Media Lithium Sysomos 208

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Hosting 162

Hosting URL Newsletter Analytics 162

Buzz Marketing for Technology

MARCH 30, 2010

Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. I want to roll the clock back a few weeks.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205