Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

NOVEMBER 18, 2017

The centre will allow show all current ads, information about campaign length and the creative behind ads. The transparency centre will disclose the total campaign spend for electioneering ads and who’s behind them. Political ads, or as Twitter calls them electioneering ads, will have a distinct look, and will be clearly labeled.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Follow List.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Be On Trend.

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Be On Trend.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

MARCH 15, 2011

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Campaign 337

Campaign Social Media 337

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

DECEMBER 7, 2009

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor.

Social Media 252

Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

FEBRUARY 18, 2020

This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. What is Earned Media? Here’s the problem.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. If you want to see clear ROI for social media, get some expert advice.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. It should be included as part of all Facebook campaigns. — SS.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JULY 19, 2014

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Facebook Featured Headline Marketing Social Media advertising Mobile Web' Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Edit budgets and schedules.

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

MAY 30, 2018

Top Five: Social Networks Take Action on Politics. This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Embed List.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JANUARY 30, 2016

Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over. Such nerds are often journalist and so, just in advance of the holiday season, it’s the annual campaign that just keeps giving by delivering massive, global media coverage.

Statistics 150

Statistics Campaign Social Media Engagement 150

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

JUNE 13, 2012

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences. The video below showcases the campaign: Congrats to the account team!

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

DECEMBER 6, 2017

And they need be bona fide social media and inbound marketing experts. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. They need to have SEO expertise and digital advertising know-how.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

JUNE 15, 2018

Canadian Ad Spend by Media By Dentsu Aegis Network. Worldwide digital media spend will increase by 12 per cent in 2018. This is more than three times the rate of all media, 3.9 per cent) and social media (+21.6 So it’s clear that paid media is playing an increasingly important role in brand communications.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

DECEMBER 11, 2012

Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. It seems the company’s crisis communications campaign is now rolling out.

Facebook 264

Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

FEBRUARY 23, 2013

However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Brands use social media for PR. Ottawa Zoomers Show.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. Spin Sucks author, Gini Dietrich agrees. The world has changed.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. After conducting a study, the firm advised the government that it was time to engage with Canadians using social media tools.”.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Featured Headline Social Media Twitter' Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Listly by Sherrilynne Starkie. Follow List. Embed List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

APRIL 3, 2015

The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Facebook Tips for the Social Media Marketing Strategy. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JUNE 22, 2013

Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Successful social media marketing to moms. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. This story was originally posted on the Thornley Fallis blog.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

MARCH 21, 2018

Instead of dropping a load of cash on a Kardashian-type personality, they are seeking to partner with ‘micro influencers’ These social media users might have smaller followings, but their engagement levels are a lot higher than most A-listers. Brands are making budgets go further too.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

Advertising 305

Advertising Facebook CPM CPC 305