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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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How to find & vet content creators for your next campaign

Sprout Social

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Ask your followers.

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6 Tips to Measure the Effectiveness of Social Media

Ignite Social Media

Common KPI’s for Retail Brands. If we’re looking at retail and driving awareness, you want to look at impressions and reach and therefore frequency to make sure that you’re hitting the audience with the appropriate message enough times, but not too many times. Subscribe to Social You Should Know.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. You have no newsletter, so you can’t share a link to the story with your own stakeholders. Ok, so what is integrated digital marketing?

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How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

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Email Marketing vs. SMS: Which to choose for business in 2022?

The Realtime Report

Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach. An email marketer collects a subscriber base, prepares and sends newsletters, and monitors their effectiveness. Easy to use email newsletters. How To Merge SMS Or Email Campaigns? Let’s get on with it!

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Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Click here to start to receive my newsletter.

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