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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213
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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

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Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. However, statistics suggest that click-throughs may not be that great. Facebook still leads the way with StumbleUpon a clear second. New advertising options can be good news for marketers.

Adwords 105
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Writing Around the Web – Social Media ROI, Google+, and Local Search

Kikolani

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 covers the often discussed topic of how to actually measure your social media campaign’s return on investment (in monetary terms) and how your social media campaigns lead to conversions on your website. What’s at stake in this blogging contest?

ROI 126
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. MutualMind does a great job of gathering statistics from several social media sources. Share it on StumbleUpon. Needing to find out if you are being found via your targeted keywords?

Brands 114
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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Note how I bolded a specific term: web hosting.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 206