Trending Sources

The Social Media Landscape [Infographic]

Pamorama

This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns. People who believed it was relevant to digital marketing were thought to be overreacting and exaggerating its significance. These days, a social-media marketing strategy has clearly become a a vital part of advertising and customer outreach.

The Emoji-fication of Marketing Must Stop

Spin Sucks

Emojis aren’t just popular; they are fast becoming the low standard that marketers aim to reach their audiences on a regular basis. With more reliance on our mobile phones, scanning instead of reading, and millennial-courting as the number one priority, I fear that the emoji marketing machine is taking over. Here’s the thing: Emojis are a prop—they’re not a marketing plan or strategy.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Internet Marketing Social Media

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? Marketing Charts ). 4. Tumblr.

The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly. Work Backwards to Find the Strongest Campaigns.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Gmail and StumbleUpon are the fastest growing methods, however.

7 Advanced Social Media Marketing Strategies

Kikolani

Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. To define this philosophy, take a look first at your market, your audience.

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more.  Co-opetition in the World of Social Media Marketing (10).

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In  Social Media Examiner’s  2013 End of Year Report, marketers now place  very high value  on social media marketing: 86% of marketers stated that social media is important for their business. Twitter.

17 Ways to Succeed in Viral Content Marketing

Writtent Blog

Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign. recent study by Frac.tl

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame. How effective is my overall campaign?

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Take the traditional “marketing/sales” funnel as an example.

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. What measures of success will be used to evaluate a social media marketing program? Is a dashboard and campaign management tool used for social media content promotion?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social media marketing is work.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Fantastic!

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? Someone needs to do the marketing.

SEO 39

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Everyone!

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

B2B 39

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Share it on StumbleUpon. This one is the real kicker. Tweet This!

12 Social Media Marketing Myths

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Are you considering Twitter, Facebook, et al as part of your marketing plan? Yes, many social media tools are free to use, including Facebook, YouTube, Flickr, the social network building tool Ning, and content aggregators like StumbleUpon and Digg. But incorporating them into a corporate marketing program requires time, skill, and money. Sure, sometimes this happens.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Share it on StumbleUpon. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Which was an interesting statistic no doubt for many of us in business today.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

Wiki 46

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Reddit Marketing Tips.

The Anatomy of Viral Content

Pamorama

Market causes or brands. The infographic below from ProBlogger nicely illustrates how combining the right design and tone with the appropriate social media marketing platform can lead to success. Viral marketing is a way to create value beyond the initial costs of creating the content. The Anatomy of Viral Content is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Top Twitter Blog Marketing Tips

ProBlogger

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. In order to understand the true reach of your Twitter campaigns, Suster recommends a tool called Awe.sm. 2. Top Twitter blog marketing tips. With these benefits in mind, here are some tips on how to use Twitter for online marketing. Top Twitter Blog Marketing Tips.

14 Ways to Market Your Blog For Free

Writtent Blog

We’ve got some of the most useful marketing tools right here. Twitter is another great blog marketing tool that allows you to promote your blog for free. This resource will help you discover more about using LinkedIn as a blog marketing tool for promoting your blog: 6 Ways to Promote Your Blog on LinkedIn. 5. StumbleUpon. Facebook. Twitter. Google+. LinkedIn. Pinterest.

News 16

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. took a look at the Social Media Marketing research data. Here is some interesting information from the Gleanster Social Media Marketing Report: – Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns. Share it on StumbleUpon. Well, almost. And, before downloading, you must agree to their terms.

Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization

Kikolani

Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! The following are important pieces of information I have in my Google Spreadsheet to organize my affiliate marketing resources. Measuring & Adjusting Your Online Marketing Strategy – One of the keys to a successful online marketing strategy is knowing what to measure and how to measure it. Here are six great video-sharing sites to consider for your video marketing campaign. Blogging. Business. Social Media.

Content Marketing Smart – Why Your Blog Article is Just the Beginning

ProBlogger

In this article I’ll dive into content marketing smart, not hard. I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. Introduction to content marketing smart. Let’s market smart, not hard. 2. For social media marketers, try AllFacebook , Entrepeneur and Business2Community. coffee-breaks.

eBook 23

PR Pros Must Embrace the PESO Model

Spin Sucks

And on the other side, there are voices such as Monique Bonner , the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.” ” PR is marketing. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. And change is hard.

Forums 124

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Social media has dramatically altered the buying process as well as marketing practices. 10 Essential Social Media Tips for B2B Marketers by Mashable. by Kuno Creative.

B2B 23

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked?  The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com). Share it on StumbleUpon. Tags: Social Media Film Interactive Marketing J. J. Take a look.  Related articles by Zemanta.

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Share it on StumbleUpon.

CPC 11

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This! Digg this!

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > A Brief Introduction to The New Community Rules: Marketing on the Social Web A Brief Introduction to The New Community Rules: Marketing on the Social Web by Tamar Weinberg on July 15, 2009 Share After years of trial and error and months of writing, The New Community Rules ( O’Reilly link | Amazon link ) has been released, and I wanted to dive into some of the concepts I discuss in the book, many of which I hope to explore in depth in future blog posts.

How To Promote Your Content Through Social Ads Effectively

Kikolani

Here’s what you’ll learn from this post: What you should protect at all costs; Where you should be at all the times; Which are the main social advertising options; What you need before your campaign starts; What you need to run a successful ad campaign; What you should do while your campaign is running; What you need to do after your campaign ends. 1.

Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. Facebook still leads the way with StumbleUpon a clear second. Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate. would also compare that to other social media traffic sources like Facebook, StumbleUpon and Google. New advertising options can be good news for marketers. Is it right for your business?

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Share it on StumbleUpon. They aren’t. Cheers!