article thumbnail

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. What’s Old is New.

article thumbnail

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss

Pam Moore

With the right tools and the right mindset we can navigate this incredible technology to create marketing campaigns that resonate and engage. Schedule a workshop with us, and we'll map out a plan as robust as Horton's loyalty, break down barriers, and prioritize the steps to success with the zest of a Zizzer-Zazzer-Zuzz.

Marketing 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. Toyota was sixth (66 percent), Hyundai was 11th (63.2

article thumbnail

5 Best Practices for Implementing an Employee Advocacy Program

Oktopost

That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. No strong social media marketing campaign can focus exclusively on the short-term; it’s all about consistently working toward long-term goals for driving engagement, clicks, and conversions.

ROI 62
article thumbnail

Why UX matters for marketers: 8 tips to improve your UX

Sprout Social

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. What is the goal of UX, anyway?

Tips 127
article thumbnail

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Thus, giving due praise is vital.

article thumbnail

When is it Time to Upgrade Your POS?

The Realtime Report

Getting a newer, more modern POS system that takes up less real estate at your front desk will allow you to better interact with your guests. Online ordering, social media, digital receipts, customer loyalty programs, and email marketing campaigns are just a few of the benefits of upgrading.