The problem with daily deals sites – and, to be fair, any of the stack-em-high-sell-em-cheap options that many businesses look at – is that they’re not really set up for long-term loyalty. a whopping 82% of businesses surveyed that have run campaigns on Groupon were unsatisfied with the amount of repeat business it brought. Loyalty and Long Term Gain. So while the short-term benefit is clear, businesses need to be building long-term benefits for the customers, to encourage return visits and loyalty. Promote loyalty. Everyone likes a bargain. MORE >>

The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty. As I develop experiential and social campaigns for clients, I draw inspiration from the passion and excitement I have felt when my favorite brands intersect with my own lifestyle. Whenever possible, connect your campaign with the social channels that provide information, extended brand content, and offers. IRL brings it all together. Be welcoming.  MORE >>

Even though quite a number of companies can recognize differences among customers’ loyalty over a lifetime, they are often unable to quantify or act on those differences. And, if you can work these issues out, attempting to dynamically integrate this information into your ongoing,changing marketing and campaign planning processes can be a daunting task. However, it’s vitally important to get a handle on the true value of your customers, in order to best drive loyalty, retention and impact your business. Customer Loyalty. Bill Harriss. Makes sense, right? MORE >>

Realtime Tools Social Media Campaigns CVS CVS/pharmacy in-store mobile commerce location-based marketing loyalty programs m-commerce mobile commerce mobile shopping pharmacy rewards programs shopkickMobile shopping app   Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like  Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ). MORE >>

However, we’re still seeing social media marketing campaigns built with this implicit process. few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. The desire for campaign-based tactics with no existing presence of any kind. So, any campaign that starts from scratch and aims for quick results needs to be supported by other forms of media in order to drive people to the social properties in the hope that people engage. MORE >>