Trending Sources

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

This team will be there to follow the company’s social media discussions or client feedback and contribute to the company’s overall communication campaigns. Keep up with the current advertising campaigns and other public events supported by your company. The post Brand Consistency Engages Employees and Creates Loyalty appeared first on Spin Sucks. By Monique Craig.

How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” ” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape. Examples of great social loyalty programs. Setting Goals Comes Before Content Planning. Social Media

Why and How You Should Analyze Email Marketing Auto-Replies

Spin Sucks

Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community.   (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Image via BigStockPhoto.com. These days, however, tidings of joy are often an afterthought.

How to Measure the Return On a Social Media Campaign

Mindjumpers

Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. part of monitoring the efficiency of the campaign is to be working with some tools.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Corporate Responsibility. “My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. highlight to tweet).

10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. Your goal should be to build brand loyalty and increase satisfaction among your existing customers. This is a guest contribution from Jerry Low of  Web Hosting Secret Revealed. The problem?

This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

An inspiring part of this campaign is how the customer with a vision, Sarah M., is front and center , partnering with Kotex to encourage women to be more open in talking about their periods. Higher levels of engagement, advocacy, and ultimately, brand loyalty. Social Media Case Studies brand engagement kotex social media campaign social media case study storiesSarah M.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. Listen; engage; develop. You know what you don’t see anyone recommending?

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

Spin Sucks

Related Stories Five Tips for Mapping Your Content Journey to Fit Gen Z Love it or Hate it: Let’s Talk Email Marketing for Business Creative Marketing Case Study: Allstate Mayhem Campaign. Marketing Online Marketing Ads ROI Budweiser buzz generator Clydesdale commercials emotional connection fanatical brand loyalty Pete Carroll popular ads ROI super bowl Super Bowl ads

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. Facebook users want to play: Why not add a gamifying element to your social marketing campaign? The number has also risen 8.4%

Five Ways Brands Can Make IRL Connections Count

Spin Sucks

The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty. Whenever possible, connect your campaign with the social channels that provide information, extended brand content, and offers. IRL brings it all together. Be welcoming. 

How to Showcase Your Brand’s Unexpected Side

Convince & Convert

While it’s not clear what future marketing plans are for the new rewards app, this initiative seems perfect for a social media contest doling out fabulous freebies to fans who download and enroll in the company’s loyalty program. After all, as the campaign proves, we all love a good, legal freebie! Love freebies? You’re not alone. Also interesting is the subtle bait and switch.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. You’ve been churning campaigns upon campaigns and you’re sure that you’re racking up significant numbers that will surely impress your manager. Is it to foster loyalty? The solution.

10 Tips and Strategies for a Better Facebook Marketing Campaign

ProBlogger

10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. Your goal should be to build brand loyalty and increase satisfaction among your existing customers. This is a guest contribution from Jerry Low of  Web Hosting Secret Revealed. The problem?

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

By using a social listening campaign, Jolly Ranchers finds relevant tweets about their product and replies to users with a customized cartoon gif or image. The benefit of responding to comments on a one-to-one level may not be totally obvious or immediate, but it’s an excellent way to build relationships and increase brand loyalty with consumers over time. Jolly Ranchers on Twitter.

How to Build Stronger Bonds With Your Community

Convince & Convert

Businesses commonly mistake “customer satisfaction” for customer loyalty. Businesses commonly mistake “customer satisfaction” for customer loyalty.  — Ben Shwartz, @Spot_IM ( Tweet This ). Community Management community building community engagement customer loyalty online community user generated content Image via BigStockPhoto.com. Nicknames.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Plan how social media will play a part in this campaign. to them.

How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

Convince & Convert

If so, this campaign is for you. What can you learn from this artistic campaign? With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. For this campaign, IHOP tapped Nathan Shields, better known as SapianCakes on YouTube for creating epic pancake designs and portraits. Hosted on Twitter from 8 a.m. to 6 p.m. The results?

Why Social Media is not a Cheaper Alternative > $5 [part II]

Mindjumpers

Social is all about: Return on Investment and Brand Loyalty. As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. Measurements.

Cost 41

The End Of Permission

Twist Image

And, with that little step, you build the relationship where loyalty, trust and credibility act as a pillar and not a beacon off in the distant on a foggy night. These are e-newsletters that are not personalized, that are clearly being sent to a larger audience, and that are being delivered with a frequency that matches any other traditional email marketing campaign that one might see in market (in fact, the ones that I am citing above are being sent by a e-newsletter technology). loyalty. In 1999, Godin wrote the seminal marketing business book, Permission Marketing.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. From personalized content  to epic surprise and delight campaigns , it’s clear that these bespoke experiences drive customer loyalty and will continue to add value.  Ask any company, and chances are they’ll tell you how much they love their customers. What could go wrong?

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Realtime Tools Social Media Campaigns CVS CVS/pharmacy in-store mobile commerce location-based marketing loyalty programs m-commerce mobile commerce mobile shopping pharmacy rewards programs shopkickThe program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app. Mashable ).

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Is Nissan building brand loyalty ? Erich Marx, Nissan @emarxe. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

What Kind Of Marketer Are You?

Twist Image

In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. No, I'm not diminishing the power, growth and importance of online advertising (it truly is something to behold), but the real opportunity here (and now) is to leverage this amazing platform as an engine of marketing that compliments the advertising campaigns and helps to tell a better brand narrative. How do we build loyalty? advertising campaign. loyalty. Are you a marketing professional or an advertising professional? hint they're all very different!).

The Art Of Marketing

Twist Image

It's about being live in the moments, versus being campaign planning focused. campaign is, "Christmas is around the corner. People think it's the campaign, the brief, the creative, then let's go. loyalty. What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her name was Bethany Mota. Her videos attracted a powerful and young audience, and Mota became a huge celebrity. you get the idea. Here is our conversation. always.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing. Overall Campaign How much time do I put into social media?

Make Better Broth: Quality Over Quantity

Spin Sucks

Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave you thinly spread. Keep your own product launches restricted to a minimum and build their brand loyalty first. Then expand. Marketing Danny Brown marketing campaigns marketing strategy PR product launchProduct Launches. Doesn’t it?

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. Social Media Campaigns #DresseDD Dunkin' Donuts Halloween hashtag campaign Instagram Instagram contest mobile payment social media contest Twitter contest virtual cards

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. In its social campaign, Nike is highlighting its athletes at the Games by telling their stories of perseverance and celebrating their successes.

UGC 55

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Campaigns and content that works for one market often doesn’t resonate with another.  Social can help businesses quickly establish and maintain brand awareness and loyalty. targeted, in-language social media ad campaign also helped. The CRO campaign provided shoppers with a selection of smartphones arranged by price, by default. Guest post by Charles Whiteman.

It pays to provide Support with Social Media

Buzz Marketing for Technology

Social Media is not a campaign it’s a commitment! Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business. Why not be on the winning side of that equation.

What “Saved by the Bell” Teaches us About Influence and Ambassadors

Waxing UnLyrical

For example, bloggers that your company works with consistently over several campaigns. But you get my point – Zack and team had a loyalty for each other on the show that wasn’t for an episode here or there, but for the entire run of the series. Guest Posts Marketing Public Relations ambassadors influence justin goldsborough marketing campaigns saved by the bellThanks, NBC.

How to Use Social Media for a Product Launch

Simply Measured

Develop loyal fans: Statista’s report found that 68% of marketers effectively use social media marketing to garner the loyalty of customers. Use these ideas to inspire your social media strategy for your product launch: Launch creative teaser campaigns:  Before launching your product, you need to stir the curiosity of your target audience. At least 2.3 Final mix.

10 Tools for More Productive Online Marketing

SocialFish

The primary feature here is creating promotion and engagement campaigns based around content your users choose to make you. This means a certain amount of brand loyalty already present to drive it. This tool doesn’t have a lot of frills, and you will want something more to AB test full marketing campaigns, and website design. Online marketing is a many headed monster.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate. This is a guest post from James Bentham. SMS, really?

SMS 129

How to Prioritize Your Social Media To-Do List

Simply Measured

Here is where we can build relationships and loyalty with our audiences, know how our content is being received, and even source more content through user-generated content (UGC). Through planning we can also organize short-term campaigns, launches, events, and prepare as much as we can so that we can stay agile for those unforeseen moments that inevitably appear through tasks #2 and #3. 2.

List 47