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Once Upon a Time With Klout….The Final Chapters

Unspoken

just loved Dabney Porte’s story of the Pied Piper and felt is so appropriate to share here as it is very relevant to how many of us feel we have been manipulated by Klout. As I emerge from the fairytale state that the brand we now know as Klout, has lured many of us into, I have made a decision to wake up. I, like many have decided to opt out of the Klout scoring and marketing game.

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Twitter Gives Advertisers More Klout

SocialTimes Twitter

Twitter provided more details on the Klout enrichment  that it discussed in its announcement earlier this week  that the updated (2.0) Gnip product manager Greg Lyon said in a blog post  that Twitter’s Klout enrichment 2.0 allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. The brand could then turn this list of users into a tailored audience campaign and target them with a tweet from the spokesperson championing the products.

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Peer Index vs. Klout

Spin Sucks

Now, let’s say, I want to do the same thing on Klout. But if I look for tree_frog_treks , I get their Klout score, which really doesn’t tell me much, other than they have no real influence on Twitter. And Klout gives me the sad puppy again. Klout scores only Twitter and Facebook. Peer Index vs. Klout originally appeared on Spin Sucks on May 17, 2011.

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Clout vs. Klout – Or the Real Meaning of Social Influence

Unspoken

They say rank is the key to identifying an initial set of influencers and suggest using a Klout score as a good way of identifying rank. But a recent Forbes article, “Don’t Fall for this Sneaky Klout Trick Designed to Suck You In,” highlighted the lengths Klout goes to in order to motivate users to artificially increase their rankings. The article shows how Klout tries to make users feel bad about themselves by assigning an initial low score of only 10. Have you been put in Klout timeout? Digg Digg.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

In particular, I’ve aimed my arrows at Klout. But within the last year, there is a new player, Kred, which hasn’t quite caught on the way Klout did.  I still understand the value of measuring influence from the perspective of brands and analytics. So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. Another type of third party web resource is a blog or influence ranker or even a web-site aggregator. I’m talking about resources like Technorati, Klout or even the blog roll that many bloggers employ for networking reasons. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link]. Klout ). just came up with a new term. And Overladies.

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Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. ”  The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.” “If you talk about the new product, who would buy the old one?” The plan?

12 Tools for Powerful Influencer Research

Spin Sucks

How do you find the right influencers for your campaign? There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. Related Stories Influencer Relations: Tips to Extend Your Current Campaigns. You need to do your research. Jane Hurst shares her favorite tools.

Four Content Discovery Tools to Engage

Spin Sucks

Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Klout for Content Discovery and Curation. Klout is a content discovery curation tool that ranks users based on their social influence. The ranking, which is called the “Klout Score” can range from 1 to 100. Why Use Klout for Content Discovery ? . By Jessica Davis.

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12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as   November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few. Literally.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

The Altimeter report on digital influence studies influence software vendors like Klout, Kred and PeerIndex. While Klout may rate Justin Bieber as a 100 according to its standard of influence, I believe that is more indicative of his popularity. still believe that services like Klout and PeerIndex measure popularity over influence. When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Is Klout On The Way Out? How Does Social Media Figure Into Your Marketing Plans?

Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out. All of a sudden, my Klout score, which has remained static over the last month, went up by one point. Klout. Is Klout useful in some respects? You know why?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Klout. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Cool Social Media Tools.

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6 Timely Tips for Twitter Success

Convince & Convert

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A score over 30 is fairly influential). Tweet New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. Consequently, WHEN you send your tweets has a tremendous impact on virality. Steps to Add Efficiency to Your Tweeting.

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using  Klout scores  in lieu of celebrity  Q scores , and blogger ID software like  Group High  in place of Hollywood agents. influencer outreach advocacy programs brains on fire chris brogan grouphigh Klout online influencers wilson

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology. All of the old measurements are moot.&#. What should they promote?

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When Traackr Met MeasurePR

Waxing UnLyrical

Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more. What do you want to know about Klout? Neither did the second. He stopped, whipping his head around.

The State of Influencer Theory Infographic

Geoff Livingston

The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Examples: Gary Vaynerchuk (WineLibrary.TV), Republican Party’s #FirePelosi Campaign. Examples: Klout, Empire Avenue. The infographic fits on one screen view. Examples: Old Spice Guy, Dell Listens. Examples: Egyptian Revolution, Tumblr – Digg Events.

Social Media Stats: The Best of 2013

The Realtime Report

Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media  (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down)  (April 15). Social Media Statistics Facebook Google influence marketing Instagram Klout LinkedIn social media statistics Twitter Vine

The Truth About Marketing Leadership

Twist Image

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? klout. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? What about a successful Blog? Enjoy the conversation. advertising. blogging. cc chapman.

8 Tools to Curate Content for Social Media

SocialFish

Type a keyword in their search engine and find stories (relevant news, live events, popular campaigns, conversations, and even memes) worth sharing on the topic. Klout: This tool is slightly different from the others where specific keywords are used to search content. Klout curates content based on topics and “suggests” some for your audience. Check ‘em out! The trap.it

The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. People invariably try to game the system, to increase their Klout score by doing this or doing that. I’m fortunate enough to have interacted with a lot of people who are (at least according to Klout score) considered influential in social media. Senate, and President.

How Nonprofit Pros Use Twitter

SocialFish

More likely than not they’ll retweet you and expand your campaign’s reach.-   Mark Hallman. Really think through hashtags you create for a campaign – how might it be coopted? Use Klout score to prioritize influencers. Use the Klout filter in Hootsuite, and the Klout browser extension which displays Klout scores when using Twitter.com. Michael Dougherty.

Best social media tools bringing conversions to your online store

SocialFish

Make your entire catalog available on Facebook, and create campaigns and promotions that improve your conversions. Klout. Klout has a few advantages for improving the amount of conversions that go through social media to your online store. Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. Buffer.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. great tool to collect this kind of data is a site called Klout. This is a guest post by Andy Havard. Summary.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.

To The Crowd #crushIQ

Unspoken

In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign. If you are running a short campaign then the content has to be jaw-dropping and unmistakable. This confidence comes from promoting a campaign before it even starts. Embrace it. Much like Col.

9 of the Best Free Social Media Analytics Tools

Pamorama

It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content. 7.  Klout Klout measures influence based on your ability to drive action across the social Web.

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaignKlout kares about your followers: I’m not personally a fan o f pursuing the almighty Klout score , BUT, if you are, one of the aspects of Klout that is fairly easy to game is the fact that if you have high-Klout followers, your Klout score increases. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Photo by Ken Lund, Creative Commons. Test it out. 

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

It’s a long-term commitment, not a short-term campaign. 3) Social media is about people. Klout/Kred 73) Klout and Kred are games. Klout and Kred are not measures of social media influence. 74) Do not EVER ask someone what there Klout score is. 75) If a social media “expert” touts their Klout score…run away. So, here they are. Cheers!

5 Ways to Become a Better Social Marketer Today

Simply Measured

Gain insight into the real ROI of social campaigns. Look at how these three metrics for each network have changed from this time period (campaign, month, quarter — whichever time period is most relevant) to last time period. From the Simply Measured Klout Influencers & Advocates Report. First, run a quick audit of your social properties. DO IT NOW. GET TO THE CHOPPER.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

So, services like Klout and Kred  that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Klout currently, I think, takes in, I don’t know, six, eight social networks. Klout is the Alexa ranking of social media. Listen Now. Jim : Thank you.

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The Seven Golden Rules to Paying Influencers

Spin Sucks

When paying LeBron James to endorse a beverage brand, it is a celebrity endorsement campaign, not influencer marketing. The same goes with programs in which people are paid to endorse a product, be it a tweet, Klout campaign, or a blog. Metrics for success in those campaigns are much closer to advertising and broadcasting than influencer metrics.

Influencer Marketing 101

Koka Sexton

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. Wiki ]. Advertising. Direct mail.

A Klout promotion that pops

Jeff Esposito

Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Sure it might seem simple and kind of corny, but the note mentioned that my friend Mike Schaffer had passed the campaign along to me. Tags: social media Klout Mike Schaffer PopChips

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . Diva Marketing : What metrics do you usually use to determine the success of a campaign?