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Social Influence and the Impact of Klout API

Laurel Papworth

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. As Klout takes over the world, it’s interesting to see their API (the button that updates all over the internet) showing up.

Klout 101
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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Better yet, communicate with them, because that helps your Klout score too.

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When Traackr Met MeasurePR

Waxing UnLyrical

Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more. What do you want to know about Klout?

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Social Media Stats: The Best of 2013

The Realtime Report

Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

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Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. ” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.”

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

Do you believe in the Klout score? So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. I believe in what Klout is trying to do, maybe just not in the metrics they are using to measure influence.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. in the area you’re interested in, so that you can start to build relationships with them and move your campaign ahead. This thing is hawt!&# about Traackr.