Once Upon a Time With Klout….The Final Chapters
DECEMBER 10, 2011
just loved Dabney Porte’s story of the Pied Piper and felt is so appropriate to share here as it is very relevant to how many of us feel we have been manipulated by Klout. As I emerge from the fairytale state that the brand we now know as Klout, has lured many of us into, I have made a decision to wake up. I, like many have decided to opt out of the Klout scoring and marketing game.
Peer Index vs. Klout
MAY 17, 2011
Now, let’s say, I want to do the same thing on Klout. But if I look for tree_frog_treks , I get their Klout score, which really doesn’t tell me much, other than they have no real influence on Twitter. And Klout gives me the sad puppy again. Klout scores only Twitter and Facebook. Peer Index vs. Klout originally appeared on Spin Sucks on May 17, 2011.
Clout vs. Klout – Or the Real Meaning of Social Influence
MAY 16, 2012
They say rank is the key to identifying an initial set of influencers and suggest using a Klout score as a good way of identifying rank. But a recent Forbes article, “Don’t Fall for this Sneaky Klout Trick Designed to Suck You In,” highlighted the lengths Klout goes to in order to motivate users to artificially increase their rankings. The article shows how Klout tries to make users feel bad about themselves by assigning an initial low score of only 10. Have you been put in Klout timeout? Digg Digg.
Coping with the Klout Reality
OCTOBER 9, 2012
Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. haven’t written about Klout outside of general discussions on social scoring for a good long while. But I had a second reason: As a professional communicator, it’s become increasingly clear that we won’t escape Klout, Kred and PeerIndex. Or worse?
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. The brand could then turn this list of users into a tailored audience campaign and target them with a tweet from the spokesperson championing the products.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. Another type of third party web resource is a blog or influence ranker or even a web-site aggregator. I’m talking about resources like Technorati, Klout or even the blog roll that many bloggers employ for networking reasons. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning.
Ford Launches Fiesta With Young, Social Media-Savvy Influencers
The Realtime Report
OCTOBER 18, 2012
” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. ” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.” “If you talk about the new product, who would buy the old one?” The plan?
Social Media Clout: Klout them up – don’t you know who I am?
OCTOBER 3, 2012
To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link]. Klout ). just came up with a new term. And Overladies.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Klout for Content Discovery and Curation. Klout is a content discovery curation tool that ranks users based on their social influence. The ranking, which is called the “Klout Score” can range from 1 to 100. Why Use Klout for Content Discovery ? . By Jessica Davis.
12 Tools for Powerful Influencer Research
MAY 5, 2016
How do you find the right influencers for your campaign? There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. Related Stories Influencer Relations: Tips to Extend Your Current Campaigns. You need to do your research. Jane Hurst shares her favorite tools.
12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK
OCTOBER 25, 2012
The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few. Literally.
Influence is Not a Number
APRIL 27, 2011
Here I go again: Klout does not equal Clout. Yesterday Klout introduced “the new Klout.com.. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out. All of a sudden, my Klout score, which has remained static over the last month, went up by one point. Klout. Is Klout useful in some respects? You know why?
Leverage the Difference Between Online Influence and Popularity to Your Advantage
APRIL 5, 2012
The Altimeter report on digital influence studies influence software vendors like Klout, Kred and PeerIndex. While Klout may rate Justin Bieber as a 100 according to its standard of influence, I believe that is more indicative of his popularity. still believe that services like Klout and PeerIndex measure popularity over influence. When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Is Klout On The Way Out? How Does Social Media Figure Into Your Marketing Plans?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Klout. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Cool Social Media Tools.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology. All of the old measurements are moot.. What should they promote?
When Traackr Met MeasurePR
JUNE 16, 2011
Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more. What do you want to know about Klout? Neither did the second. He stopped, whipping his head around.
Why Online Influencer Outreach is Overrated and How to Fix It
Convince & Convert
JUNE 3, 2012
Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. influencer outreach advocacy programs brains on fire chris brogan grouphigh Klout online influencers wilson
The State of Influencer Theory Infographic
JULY 15, 2011
The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Examples: Gary Vaynerchuk (WineLibrary.TV), Republican Party’s #FirePelosi Campaign. Examples: Klout, Empire Avenue. The infographic fits on one screen view. Examples: Old Spice Guy, Dell Listens. Examples: Egyptian Revolution, Tumblr – Digg Events.
6 Timely Tips for Twitter Success
Convince & Convert
OCTOBER 5, 2010
Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A score over 30 is fairly influential). Tweet New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. Consequently, WHEN you send your tweets has a tremendous impact on virality. Steps to Add Efficiency to Your Tweeting.
Social Media Stats: The Best of 2013
The Realtime Report
DECEMBER 31, 2013
Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). Social Media Statistics Facebook Google influence marketing Instagram Klout LinkedIn social media statistics Twitter Vine
The Truth About Marketing Leadership
FEBRUARY 19, 2012
Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? klout. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? What about a successful Blog? Enjoy the conversation. advertising. blogging. cc chapman.
The 3 Keys to Social Influence
Convince & Convert
AUGUST 3, 2011
This is an interview I did with Klout for their Klout Stars series , where they ask “influencers about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. People invariably try to game the system, to increase their Klout score by doing this or doing that. I’m fortunate enough to have interacted with a lot of people who are (at least according to Klout score) considered influential in social media. Senate, and President.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Type a keyword in their search engine and find stories (relevant news, live events, popular campaigns, conversations, and even memes) worth sharing on the topic. Klout: This tool is slightly different from the others where specific keywords are used to search content. Klout curates content based on topics and “suggests” some for your audience. Check ‘em out! The trap.it
How To Monitor Your Three Essential Internet Marketing Strategies
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. great tool to collect this kind of data is a site called Klout. This is a guest post by Andy Havard. Summary.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
More likely than not they’ll retweet you and expand your campaign’s reach.- Mark Hallman. Really think through hashtags you create for a campaign – how might it be coopted? Use Klout score to prioritize influencers. Use the Klout filter in Hootsuite, and the Klout browser extension which displays Klout scores when using Twitter.com. Michael Dougherty.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Make your entire catalog available on Facebook, and create campaigns and promotions that improve your conversions. Klout. Klout has a few advantages for improving the amount of conversions that go through social media to your online store. Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. Buffer.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.
To The Crowd #crushIQ
JANUARY 3, 2012
In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign. If you are running a short campaign then the content has to be jaw-dropping and unmistakable. This confidence comes from promoting a campaign before it even starts. Embrace it. Much like Col.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content. 7. Klout Klout measures influence based on your ability to drive action across the social Web.
Social Pros 14 – Jason Falls, Social Media Explorer
Convince & Convert
MAY 3, 2012
So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Klout currently, I think, takes in, I don’t know, six, eight social networks. Klout is the Alexa ranking of social media. Listen Now. Jim : Thank you.
Does it matter who follows you on Twitter or Facebook?
JULY 6, 2011
One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation campaign. Klout kares about your followers: I’m not personally a fan o f pursuing the almighty Klout score , BUT, if you are, one of the aspects of Klout that is fairly easy to game is the fact that if you have high-Klout followers, your Klout score increases. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. Photo by Ken Lund, Creative Commons. Test it out.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
It’s a long-term commitment, not a short-term campaign. 3) Social media is about people. Klout/Kred 73) Klout and Kred are games. Klout and Kred are not measures of social media influence. 74) Do not EVER ask someone what there Klout score is. 75) If a social media “expert” touts their Klout score…run away. So, here they are. Cheers!
The Seven Golden Rules to Paying Influencers
JUNE 9, 2015
When paying LeBron James to endorse a beverage brand, it is a celebrity endorsement campaign, not influencer marketing. The same goes with programs in which people are paid to endorse a product, be it a tweet, Klout campaign, or a blog. Metrics for success in those campaigns are much closer to advertising and broadcasting than influencer metrics.
Influencer Marketing 101
JULY 18, 2015
Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. Wiki ]. Advertising. Direct mail.
A Klout promotion that pops
OCTOBER 26, 2010
Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Sure it might seem simple and kind of corny, but the note mentioned that my friend Mike Schaffer had passed the campaign along to me. Tags: social media Klout Mike Schaffer PopChips
5 Ways to Become a Better Social Marketer Today
JUNE 27, 2016
Gain insight into the real ROI of social campaigns. Look at how these three metrics for each network have changed from this time period (campaign, month, quarter — whichever time period is most relevant) to last time period. From the Simply Measured Klout Influencers & Advocates Report. First, run a quick audit of your social properties. DO IT NOW. GET TO THE CHOPPER.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. The Fortune Global 100 companies are mentioned 5.6
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Followerwonk and Klout can come in handy when you’re looking for new accounts. Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. Figure out Your Own Productivity Hacks.
Want to Identify Online Influencers? Try Traackr
JUNE 7, 2011
This thing is hawt! And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. For example, for the Blue Key campaign, one of my searches focused on refugees and humanitarian issues, i.e. people who are active online and who post frequently, to any number of online channels, about those issues. I first came across the folks at Traackr. when PRSA’s 2010 International Conference was held in DC last October. Much has already been written. about Traackr.
The One Marketing Technique that’s Best for Your Launch
Techipedia: Tamar Weinberg
AUGUST 31, 2011
What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. We got the most feedback, the most campaigns setups and the best write-ups post their usage of the product.