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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Influencer marketing is a strategy involving collaboration with an influential person on social media (an “influencer”) to promote a product, service, or campaign. Objectives are the goals of an advertising campaign on social media.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Creating a campaign to sell a specific product or service on your website needs a special mention. If no one is engaging with your content you have either the wrong content or the wrong audience!