Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President.

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Influencer Klout Retail Curation 127

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Kikolani

FEBRUARY 24, 2011

5 reasons why your online presence will replace your resume in 10 years – I personally think it’s already happening, thanks to LinkedIn and other online resume / portfolio networks. How to create a profitable Facebook ad campaign – a nice run through of the right settings to setting up a successful Facebook ad.

Mashup 142

Mashup Resources Klout eBook 142

Social Media Marketing

MAY 8, 2013

Being a community manager is more than just posting to social networks on behalf of brands. American Airlines has introduced a Klout perks program , giving a one-day pass to their Admirals Club to anyone with a Klout score of 55 or higher. Here are eight different roles that community managers must play on any given day.

Social Media 160

Social Media Automotive Klout Flipboard 160

Kikolani

MARCH 22, 2013

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. Need to re-launch your job search campaign? Social Media / Social Networking.

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Mashup Resources Klout FeedBlitz 128

Laurel Papworth

MAY 21, 2013

Topics for tweeting and developing educational campaigns/games. The importance of Klout score to school leavers and graduate . To join the sessions make sure you are registered as an Australian Partners in Learning Network member and stay tuned. Top Education people to tweet: we’ll get started with a must-follow list!

Microsoft 96

Microsoft Twitter Klout Education 96

Buzzlogix

MAY 15, 2017

Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Klout is social media monitoring software that must be mentioned.

Social Media 40

Social Media Tools Klout HootSuite 40

Bill Hartzer

MAY 26, 2010

MutualMind also helps companies promote brands on social networks, such as Facebook and Twitter, while providing powerful, and comprehensive statistical analysis to maximize results from analytical social media monitoring. Also, getting your Klout score has never been easier now that MutualMind has access to Klout’s API.

Brands 114

Brands Klout Reputation Digg 114

Koka Sexton

JULY 18, 2015

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Advertising.

Influencer 40

Influencer Klout Marketing Wiki 40

Kikolani

JANUARY 14, 2011

Social Media / Social Networking. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. Are you losing out on targeted social media traffic ? Start with these blogs.

Mashup 119

Mashup Resources Energy Vimeo 119

Kikolani

NOVEMBER 4, 2011

3 Steps to Social SEO for Your Boring-Ass Clients – How to combat clients who are spammy, have a terrible reputation, or have un-shareable content. Social Media / Social Networking. Here are the 3 most critical website metrics that you should care about when assessing your website or blog’s traffic.

Mashup 113

Mashup Resources Klout Exercises 113

Akamai Marketing

OCTOBER 30, 2012

I start every class asking people to tell me what social networks they currently use. ” This prompted me to suggest during one of the social media certificate advisory meetings, that participants seeking a certificate MUST be willing to personally join the major social networks. Its just not enough.

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Activities Communities Social Media Class 138

Convince & Convert

APRIL 18, 2012

Collaborative pinboards provide a nice clean way to keep press mentions, blog post ideas, inspirational artwork for advertising campaigns, or even funny things that your team collects around the internet for moral support. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Tools 156

Tools Products Social Media Collaboration 156

Kikolani

NOVEMBER 11, 2011

Keyword Research – Part I: Keyword Discovery – Keyword research should be the basis of any online marketing campaign. Social Media / Social Networking. Social Media / Social Networking. This author won’t ignore Klout. Here’s why.

Mashup 113

Mashup Resources Klout Affiliate marketing 113

Sprout Social

DECEMBER 27, 2016

Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Review social media analytics. Our Smart Inbox helps you consolidate your company’s hashtags across multiple social networks. No social media workflow is the same.

Social Media 77

Social Media How To Hashtag Publishing 77

Sprout Social

MAY 20, 2016

Since social content is constantly updating, establishing a system to check in frequently is key. Gain insights for your own brand by noting which competitor campaigns outperform others. Who is listed higher than you in Klout? Don’t Invest in Every Network Your Competitor Is On. Who outranks you in SEO? sproutchat.

How To 42

How To Klout Analysis Metrics 42

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Razor Social

NOVEMBER 29, 0002

NOTE: Thanks to the following people for contributing to the social media compass: Brian Carter, Mark Schaefer, Lilach Bullock, Dan Purvis, Martin Jones, Mark Fidelman, Steven Eisenberg, Stephan Hovnanian, Julia Bramble, Emeric Ernoult, Gregory Bailey, Beatrice Hunt, How to track product/service campaigns. post, ad, pinned post etc.),

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. I did not work on the Klout campaign. Personally, I had a problem with an airline recently.

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Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Pixlee

OCTOBER 18, 2017

Whatever the reason may be, have a specific goal in mind that you can measure against when judging campaign success. When beginning to search through an influencer network , look at the context of each influencer. Hashtags exist for the sole purpose of making content on social networks searchable and accessible.

Influencer 43

Influencer Brands How To Fashion 43

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Is that a sign of the times? Is that a sign that we did it wrong the first time? Jay: Absolutely.

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Klout Social Capital Influencer Social Graph 121

Diva Marketing Blog

NOVEMBER 16, 2011

I study social media programs by the thousands and I have to tell you, there are amazing examples and best practices out there. Social media is in a state of rapid maturation and that’s why I wrote The End of Business as Usual. The same is true for social media and individuals. It’s part leadership and part support.

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Klout Social Media Social Networking Influencer 78

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. Social media takes time and energy. 3) Social media is about people.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

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Klout Social Media Conference Influencer 114

Convince & Convert

JULY 6, 2012

Jim : Well, I find Twitter the least valuable of all the social networks for my purposes. The synergies… Jim : Your Klout dived 20,000 points for using that word. You can use email marketing to promote and grow your social networks. You can use your social networks to grow your email list.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

ProBlogger

AUGUST 12, 2012

Pretty much every marketing push you make online should show up in your top sites list, so it’s a good place to look particularly for things you aren’t specifically tracking as campaigns in Analytics. You can also use Klout to give you an overall summary of figures from the major social networks (Likes, shares, +1′s etc).

RSS 42

RSS How To Blogger Analytics 42

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). However random acts of kindness tends to ignore the influencer/klout list and create taste makers by working with Vox Pop.

Campaign 101

Campaign Social Media Klout Tumblr 101

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. Help your client understand that their social media efforts can not be measured by a single number or a website. It’s not something you strive for in a social media campaign. Have additions, clarifications, or experiences to share about the use of these terms?

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Kikolani

AUGUST 26, 2011

7 tactics to delete from your email marketing now – if you’re doing these, you could be making a huge mess of your email campaign. 6 keyword research mistakes you might be making – keyword research can be the basis of a successful online marketing campaign – make sure you’re doing it right!

Mashup 120

Mashup Resources Video Klout 120

Net-Savvy Executive

NOVEMBER 28, 2011

As the measurement clubs start to work out their competing standardization efforts for measuring social media, the battle to define influence is flaring up in all the usual places. Identified A career-oriented marketability score based on how well Facebook profiles match what employers search for on social network sites. (

Influencer 98

Influencer FAQ API Klout 98

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and SEO. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Net-Savvy Executive

NOVEMBER 28, 2011

As the measurement clubs start to work out their competing standardization efforts for measuring social media, the battle to define influence is flaring up in all the usual places. Identified A career-oriented marketability score based on how well Facebook profiles match what employers search for on social network sites. (

Influencer 81

Influencer FAQ API Klout 81