Laurel Papworth
JUNE 17, 2012
Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article.
Waxing UnLyrical
JUNE 7, 2011
Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. Traackr won’t give you an “influencer score.&# about Traackr.
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The Realtime Report
OCTOBER 18, 2012
.” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. ” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.”
Convince & Convert
AUGUST 3, 2011
This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I was originally a political consultant, helping manage campaigns for Governor, U.S. How did you get started in social media? Senate, and President. Third, there is NO shortcut.
The Realtime Report
DECEMBER 12, 2012
and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.
The Realtime Report
DECEMBER 31, 2013
Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).
Hootsuite
NOVEMBER 25, 2015
Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.
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