The Realtime Report
DECEMBER 31, 2013
Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).
Akamai Marketing
JUNE 28, 2009
Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week. I doubt it.
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Social Media Marketing
MAY 8, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.
Convince & Convert
APRIL 18, 2012
Collaborative pinboards provide a nice clean way to keep press mentions, blog post ideas, inspirational artwork for advertising campaigns, or even funny things that your team collects around the internet for moral support. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.
Sprout Social
DECEMBER 27, 2016
This includes coworkers, customers and all your mobile push notifications. Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Followerwonk and Klout can come in handy when you’re looking for new accounts. Weekly Checklist.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.
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