The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment. These factors include social, psychological, and economic factors.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Convince & Convert

JANUARY 31, 2024

Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers. One study projected that this fledgling industry will grow at a CAGR of 37.3%

Project 126

Project Social Media Template Templates 126

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. Studies show that customers respond better to user-generated content than overly promotional marketing. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Use Influencers to Constantly Reach New Audiences. Learn more about niche influencers. photo credits to www.wyzowl.com. Final Thoughts.

Social Media 156

Social Media Strategy Marketing Influencer 156

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little? Not to worry.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about.

Platform 271

Platform Social Media Influencer Trends 271

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. How did you find it?

Discount 126

Discount Marketing How To B2B 126

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. The authenticity of this campaign is what makes it shine.

Campaign 60

Campaign Survey Authentication Organization 60

Sprout Social

MARCH 19, 2024

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light.

Products 91

Products Team Focus Group Collaboration 91

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Convince & Convert

MAY 4, 2016

We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. Study by Fractl.

Influencer 60

Influencer Marketing Automotive Diagrams 60

Hootsuite

APRIL 12, 2021

Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. Get them involved in spreading the word by creating shareable social content for each new campaign. Get your creative teams involved in planning how to create content for employee engagement campaigns.

Engagement 139

Engagement Social Media Strategy Tools 139

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. Track brand mentions and campaigns with Keyhole 5.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. All these factors will influence your content creation workflow and the frequency of how tasks should be prioritized. Content calendars can be used to create targeted content and track content performance.

Content 81

Content Collaboration Project Template 81

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. The goal is to showcase and celebrate the real people out there, not just the “perfect” influencers and celebrities. The study found that 67% of those who were trolled experienced depression.

Social Media 97

Social Media UGC Marketing Communities 97

Convince & Convert

JANUARY 3, 2024

New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.

B2B 140

B2B Research Influencer Marketing 140

Sprout Social

APRIL 4, 2023

Studies show that the vast majority of people will trust recommendations from people they know. What they say or post about you can improve brand awareness and influence buying decisions. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. It increases trust.

Brands 128

Brands ROI UGC Authentication 128

Hootsuite

MARCH 2, 2022

59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. Creators (sometimes known as influencers) can be your way in. For specific strategies, check out our blog post on how to work with social media influencers. Advertise to your target audience.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Write engaging case studies to build niche expertise. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. These insights allow you to create targeted content and post them when your fans are most active to influence their purchase decisions. Analysis of paid campaigns. In fact, marketers use social data for various purposes.

Analytics 52

Analytics Social Media ROI Metrics 52

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

UGC 63

UGC Hotels Nielsen Authentication 63

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 181

Education Influencer UGC Apparel 181

SocMed Sean

JULY 9, 2018

See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement. Software and automation are more than bots.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Sharing influencer-worthy content. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. Of those active on social media, 70% use only LinkedIn. Many social posts should consist of outbound links.

Company 125

Company B2B Loyalty Survey 125

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. In its Equality campaign it focuses on social change and inspires people to act. FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. Influencer marketing can be pricey.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. That’s a big jump from 68% in 2021. Boosting conversions.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. According to our Social Trends 2020 survey , only 30% of organizations run advocacy programs. The more integrated you are, the more ROI you’ll see.

HootSuite 109

HootSuite Organization Strategy Metrics 109