Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn.

B2B 225

B2B Social Media Marketing Influencer 225

Forbes Social Media

DECEMBER 13, 2019

According to a social media report from Norwegian global influencer marketing platform Inzpire.me revealed nearly half (47%) of surveyed influencers felt their job as an influencer had an impact on their mental health and 32% believes the platform gave them a “negative” impact on body image.

Influencer 87

Influencer Study Survey Instagram 87

Social Media Today

JULY 11, 2019

Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.

Influencer 98

Influencer Study Brands Survey 98

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Reddit 143

Reddit Research Loyalty Survey 143

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Here are 10 noteworthy observations from the study.

Research 257

Research Report Social Media CPM 257

Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. ” The study didn’t stop there. The study comprised two distinct phases. This knowledge is the key to unlocking the true power of social media.”

Social Media 94

Social Media Survey Study Collaboration 94

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. News media has become less of a focus, and owned media and influencers are at the fore.

Social Media 195

Social Media Skills Survey ROI 195

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. Who are Micro-influencers?

Influencer 46

Influencer Types Affiliate marketing How To 46

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Convince & Convert

JUNE 26, 2014

adults use social media, according to a Gallup survey , only 5 percent of consumers say social media has a great deal of influence on purchase decisions, and 62 percent say it has no influence at all. Is there anything that surprises you about this study? Share in the comments below!

Study 150

Study Social Media Research Survey 150

Convince & Convert

JANUARY 31, 2024

Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers. One study projected that this fledgling industry will grow at a CAGR of 37.3%

Project 126

Project Social Media Template Templates 126

Mindjumpers

DECEMBER 19, 2011

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. A lot has been said about the influencing power of Facebook and Twitter users and how it effects other fans. Take a look at the infographic below : Similar Posts: Facts About Consumer Behaviour on Twitter [Study].

Social Media 274

Social Media Brands Survey Influencer 274

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment. These factors include social, psychological, and economic factors.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Use Influencers to Constantly Reach New Audiences. Learn more about niche influencers. photo credits to www.wyzowl.com. Final Thoughts.

Social Media 156

Social Media Strategy Marketing Influencer 156

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 121

Social Media Survey Education Team 121

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Studies show that customers respond better to user-generated content than overly promotional marketing. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Determining the Value of an Influencer Collaboration.

Influencer 98

Influencer Social Media Nielsen Collaboration 98

Direct Marketing Observations

MAY 16, 2011

In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. What does this really mean?

comScore 182

comScore Influencer Survey Study 182

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

The Realtime Report

DECEMBER 11, 2018

Therefore, parents should be aware of the effects of Instagram fitness influencers’ selfies on the self-identification of their teenagers. A survey conducted by the National Opinion Research Center at the University of Chicago indicates that about 76% of teenagers actively use Instagram.

Influencer 89

Influencer Survey Instagram Study 89

Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry/brand influencers: 60%. Industry and Brand Influencers.

Brands 193

Brands Sentiment Influencer Survey 193

Convince & Convert

MAY 4, 2016

A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. It also emphasizes why more brands are turning toward influencer outreach. Influencer marketing isn’t anything new. Study by Fractl.

Influencer 60

Influencer Marketing Automotive Diagrams 60

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. A study from PwC revealed that Millennial and Gen Z-aged customers are significantly more likely to consider environmental, social, and governance issues when deciding whether to trust companies. /DC, DC, 18+ only.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

NOVEMBER 7, 2018

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Users can make money (Kik has its own cryptocurrency called Kin) by taking brand surveys, sharing content or other activities on the platform.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light.

Products 90

Products Team Focus Group Collaboration 90

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. Influencer Marketing in a Nutshell (episode 96). episode 98).

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62