Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Brands turn up the volume with influencer marketing.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Brands turn up the volume with influencer marketing.

Trends 78

Trends Brands Marketing Influencer 78

Laurel Papworth

APRIL 21, 2012

You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. understand how to find and Engage social networks online.

Training 76

Training Course Social Media Press Release 76

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Nine Steps of a Social Media Strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

OCTOBER 20, 2010

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) social media dashboard. social media news room.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

agora pulse

DECEMBER 14, 2016

Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. Do people like your campaign? Monitor Influencers – We have talked a lot about influencer marketing this year and that’s because it’s super important. Do they have questions?

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Proactive Report

DECEMBER 24, 2010

Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Connect to the social network/s that most of your list members belong to. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Convince & Convert

APRIL 18, 2012

It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc. The great thing about Pinterest is its versatility.

Tools 156

Tools Products Social Media Collaboration 156

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Well, I’m here to tell you the press release is alive and well and useful. Nobody reads them anymore!”

Press Release 55

Press Release Conference Fashion Report 55

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Laurel Papworth

APRIL 29, 2012

Those who do not yet have any social media profiles online may struggle as this course is fast paced. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media marketing recognizes the fact that this online space allows millions of people to congregate and to communicate with one another, and it’s not much different than sitting in a real room talking to real people. Social media gives you an opportunity to exert influence onto customers and prospects.

Social Media 278

Social Media Strategy Yahoo Communities 278

Kikolani

SEPTEMBER 10, 2010

60 proven ways to increase your online marketing influence – great advice to strengthen your reputation. Social Media / Social Networking. Who are the best social media researchers ? 10 social media books – every small business owner should read. Influencers. Influencers, Directors.

Mashup 116

Mashup Resources WordPress Press Release 116

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. Connect with influencers in your market. If you have a valuable piece of content that you want shared more widely, make sure you have built up connections with other influencers in your niche. Well, a lot of it is about contacts.

Tips 168

Tips Influencer Blogger LinkedIn 168

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? Are you launching a campaign to promote a blog post?

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores.

Klout 121

Klout Social Capital Influencer Social Graph 121

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Great Social PR asks and answers these questions. A great example of deeply strategic Social PR? The company was early to the idea of integrating social media into its overall strategy.

Strategy 100

Strategy Case Study Collaboration Communities 100

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Whether it’s tweaking pricing, developing new features, increasing budgets or partnering with other firms—knowing the market directly influences your business strategy. Do you need to post more engaging content? And there’s more.

Tools 95

Tools Sentiment Marketing Reputation 95

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). There’s relationship building (see rule #6), influence, branding, and more. I think we do largely agree.

Blogger 177

Blogger Press Release Advertising Review 177

Diva Marketing Blog

MAY 19, 2009

Susan was named a Fellow of the Society for New Communications Research in 2008 and speaks regularly at social media conferences like BlogHer and New Comm Forum. Don’t ignore them either, but remember that the key is influence, not volume. For example, 1-800-Flowers did a great campaign recently honoring mom bloggers.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Mainly, through networking. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 131

Campaign Social Media UGC Metrics 131

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. Here’s a comparison of the pros and cons of six different options that are fast and free.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. Here’s a comparison of the pros and cons of six different options that are fast and free.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JANUARY 21, 2014

It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Diva Marketing Blog

FEBRUARY 1, 2010

There is nothing wrong with being personal about the Tweets as long as what you write does not attack the company or in my case the campaign. About page to better inform their readers about potential influences on their. The digital team practice full disclosure on every piece of Social Media campaign activity we are involved with.

Social Media 81

Social Media Marketing Authentication Blogger 81

Webbiquity SMM

FEBRUARY 13, 2017

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. These tools can help you find out. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. Good luck converting the masses !

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

OCTOBER 8, 2013

A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, he blasts out a press release. But the trick is to ignore your own ego and embrace the egos of your audience and external influencers. Influencer Ego.

Influencer 145

Influencer How To Press Release Klout 145

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204