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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you.

Industry 125
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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127
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Metaverse examples: The brands to watch across industries

Sprout Social

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience.

Industry 111
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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries.

Education 205
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Making waves: Unexpected industries innovating on social

Sprout Social

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

Campaign 113
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10 behind-the-scenes content ideas for your next campaign

Sprout Social

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. 10 behind-the-scenes post ideas and examples for your next campaign 1. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.