Social Media Strategery

DECEMBER 24, 2009

christmas , dod , gov20 , government , holiday , norad , radar , santa , social media , web 2.0 link] sradick Ari – Booz Allen has coordinated the effort to design and develop the NORAD Tracks Santa web site each year since 2007. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Techipedia: Tamar Weinberg

APRIL 22, 2010

However, keep in mind that the real time search is about today: the archiving of old results is still in its infancy, so its important to stay on top of this information immediately after launching a new campaign or product. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Does brand evangelism work? Answers Yahoo!

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Why does one have to visit the same old web page with the same old messaging? Great content, #2, works across the board for social media. Answers Yahoo!

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 28, 2008

Here’s a look at their amazing creation: These are all the original YouTube stars. The video has been posted to YouTube numerous times since May 23rd and has already seen over 4 million views. The kitchen sink of YouTube memes. Plus, the song has been in my head for the last 3 days.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Some people get that. Answers Yahoo!

Social Media 272

Social Media Engagement Forums Policies 272

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one. Answers Yahoo!

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Also find YouTube fascinating. When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca December 20, 2007 at 12:28 pm toodoo » ????? ????? Answers Yahoo!

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it. For example, when someone posted a video parody on YouTube, it was featured in local Philippine television.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius. Answers Yahoo!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. The Whole. :

Education 135

Education Social Media Gov 2.0 Class 135

Techipedia: Tamar Weinberg

MAY 5, 2010

It also reminds you that Facebook is one of their social destinations on the web, but that you might be interested in their YouTube page. Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin. Answers Yahoo!

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too. Answers Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Broadcasting works better as a billboard.

Social Media 251

Social Media Klout Influencer Feed 251

Social Media Strategery

MAY 21, 2009

Take for example CDC’s activity on [link] or their great YouTube video from CDC featuring Dr. Joe Bresee of the CDC Influenza Division describing H1N1 flu – its signs and symptoms, how it’s transmitted, medicines to treat it, steps people can take to protect themselves from it, and what people should do if they become ill.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns. Where Do You Start Your Link Marketing Campaign? Gary Vaynerchuk’s Keynote at Web 2.0

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns. Answers Yahoo!

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. Sometimes you can post YouTube video links on the fan page wall and have the small video screen box appear, and sometimes, it appears as a black link.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MARCH 24, 2010

Also, finding influencers is becoming increasingly important in social media campaigns, which is a shift from the early days when the focus was more on customer marketing. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Thanks so much for your post! Answers Yahoo!

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca You can do something else entirely.

Blogger 103

Blogger Yahoo Buy Twitter 103