Buzz Marketing for Technology

FEBRUARY 16, 2010

Social Media is not a campaign it’s a commitment! Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B 187

B2B Content Marketing StumbleUpon 187

Diva Marketing Blog

JULY 22, 2009

The more I read about social media campaigns without conversations. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0. Frequently there are social aspects from comments to voting that digg it up or down. The more I wonder.

Social Media 75

Social Media Marketing Web 2.0 Virtual World 75

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Why does one have to visit the same old web page with the same old messaging? When should I use Digg ? How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

The Marketing Blog

NOVEMBER 25, 2007

Share this: StumbleUpon Digg Reddit 6 Comments Filed under Web2.0 Reply an analysis « web-a-too-ee November 30, 2007 at 3:56 pm [.] am going to analyze a new development in the domain of social media which I learnt about from the blog of my friend.Its about the adoption of web 2.0 However, I still review some Web 2.0

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

APRIL 22, 2010

However, keep in mind that the real time search is about today: the archiving of old results is still in its infancy, so its important to stay on top of this information immediately after launching a new campaign or product. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

The Marketing Blog

JANUARY 5, 2009

But we need to ensure that each campaign has its own specific needs and strategies. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 I think that this is just the beginning ! 2009 promises to be the year of ‘Social Media Revolution’ in India.

Social Media 104

Social Media Web 2.0 Startup Blogosphere 104

Bill Hartzer

JULY 15, 2010

The socially driven campaign allows individuals and organizations to post their philanthropic ideas on refresheverything.com, where the general public votes for their favorite initiatives to be funded. Top 100 Most Innovative and Influential People in the Web 2.0 Subscribe to the comments for this post? Post this on Diigo.

Buy 113

Buy Influencer Web 2.0 Survey 113

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. MrBabyMan , Digg’s top user, was an unknown once. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Today, he has an incredibly huge following.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. frogpond _ Innovationsberatung » Web 2.0 Social Web. for GigaOM.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Sites 241

Bare Feet Studios

MARCH 1, 2009

However, may I politely suggest that the way to attract them is NOT with a last century web site built on a 100% flash interface that loads s-l-o-w-l-y and is very controlling in its navigation schema, restricting how the user can (not) truly explore where s/he wants to go? Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. Reply Linda February 14, 2008 at 11:36 pm I posted this on Digg. It’s well worth the read.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media doesn’t have to be a challenge thanks to tools that help you track measurement, assess the reach of campaigns, give you updates when someone talks about you, and more. Sure, you can have viral campaigns that truly rock, but at the end of the day, it’s all a substantial time investment.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Perhaps Darren’s advice resonated with his readers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Whether it is a tool that finds domains for you or a utility that makes web surfing just a bit easier, remember, tools were created out of a need. I’ve already stated that I love apps built on the Digg API , and anyone with some programing know-how can build an excellent web-based or standalone utility.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. Also, one story on the Digg home page does not an expert make. For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2008

link] You’ll find a Digg button at the bottom (which I’m sure a tech geek like you will have no trouble using:) ). Feel free to give yoruself a Digg! In other words, this video wasn’t a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. In the social media sphere, these are the guys who spam sites like Digg and other niche social bookmarking sites with totally off-topic spam. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Marketing 240

Marketing How To SEO Training 240

Buzz Marketing for Technology

OCTOBER 14, 2008

— If you liked this article, please share it on del.icio.us, StumbleUpon or Digg. Productivity 2.0: — If you liked this article, please share it on del.icio.us, StumbleUpon or Digg. Posted on 12 October 2008 in Productivity & Organization , Technology | Digg |. Some thoughts about work and Web 2.0

Products 260

Products Project Software Meeting 260