Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful.

Cost 94

Cost CPC Facebook HootSuite 94

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. See what’s working (and what’s not) before campaigns end, allowing time to pivot if necessary.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Unmetric

JULY 8, 2019

Today, I’m sure a major chunk of your work involves quantifying and mining insights from social media in order to drive marketing ROI. We realized that you may have to prove to your employers and to your clients that you are an expert in social media analysis and have what it takes to ideate and run social marketing campaigns.

ROI 112

ROI Analysis Analytics Skills 112

Hootsuite

MARCH 26, 2024

Book a Demo Content planning Good collaboration requires even better communication. Whether you need to share monthly reports with leadership or other teams in the organization, having a social platform with analytics can help you prove the impact and ROI of your social media efforts. #1 Try Hootsuite’s Inbox today. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

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Case Study Campaign Activities Study 68

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Better understand the impact of your LinkedIn campaigns. Request a Demo.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 3. Download the template 4. Get the template 14. Get the template 30.

Template 53

Template Templates Social Media RFP 53

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Keyhole.co

OCTOBER 20, 2022

Request A Demo. This is one of the many ways in which Keyhole users can unlock powerful social media ROI specifics, and save over 5 hours every week from manual reporting, calculating and benchmarking. Related Articles: How Do I Calculate Social Media ROI? Manually calculating engagement rate for each social media account?

Engagement 105

Engagement Metrics ROI Comparison 105

Hootsuite

NOVEMBER 28, 2022

What kind of ROI are you aiming for? After setting your goals, you need to find your brand advocates, recruit them to your cause, and grow excitement among them about your company, campaign, or initiative. Request a demo of Hootsuite Amplify. Book a personalized, no-pressure demo to see it in action. Book your demo now.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

DECEMBER 18, 2018

By working campaign-level paid data from Facebook (including Messenger), Instagram, LinkedIn and Twitter as well as their associated audience networks into one report, you’ll get that time back and a few major benefits. A complete look at social ROI and spend. Agency life, simplified.

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Strategy Aggregator Overview ROI 98

Unmetric

SEPTEMBER 5, 2019

Proving social media ROI. By using the EMV to calculate the dollar value you are earning from your content, you can begin to understand the ROI you are getting from social. In total, for the pumpkin spiced latte announcement campaign on Facebook, Starbucks can report that they earned over $63,000 in earned media value.

ROI 72

ROI Advertising Engagement Social Media Management 72

Oktopost

AUGUST 26, 2019

This is not to say that B2B marketing doesn’t exist but that despite its massive potential it’s still being used mostly to illustrate the complexities of the product in an easy to digest way: the classic “product demo” video. The second caveat to B2B video marketing is ROI. About Video Marketing. However, video works. Conclusion.

B2B 111

B2B Video Strategy Marketing 111

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization. SIGN UP FOR A DEMO.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

AUGUST 15, 2022

Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. When you average it out, email drives an ROI of $36 for every dollar spent. Get a free Heyday demo. Get a Free a Heyday Demo. That’s higher than any other channel. See it in action.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

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Team Hubspot Marketing SMS 110

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Whether it’s educational material, a behind-the-scenes look, or a product demo, videos significantly boost engagement and time spent on your profile.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Follower growth rate serves as a better health check on the performance of your campaigns. Book A Free Demo. You can even download and share them as reports for marketing ROI overview.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. Design agency or in-house studio content definitely has its place in marketing to maintain a clear brand vision and voice, but it can in many cases be enhanced by or even replaced with UGC for a better ROI.

UGC 98

UGC Brands Content Authentication 98

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 150

CPM CPA ROI Campaign 150

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Analysis of paid campaigns. Campaign ROI: It shows the amount of value you generate from your social media efforts.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 4, 2021

And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. The NFL Players Association , for example, uses listening data and their owned analytics to track the impact of campaigns with critical partners like Lowes. “If

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

MARCH 8, 2022

With Hootsuite Impact , you can see the ROI for all your social campaigns — organic and paid — across all platforms, including Pinterest (available to Business and Enterprise plans). 3 inspiring Pinterest shopping campaign examples. The ads were simple, but that’s the secret of this campaign: How easy it was to get started.

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Features Price Buy Campaign 114

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Request a Demo. Got feedback?

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. And that, in turn, can help avoid lengthy approval times and missing trends.

Buy 118

Buy Video How To Template 118

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Request a Demo Manage all your social media in one place, measure ROI, and save time with Hootsuite. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent.

Social Media 52

Social Media UGC ROI Newsletter 52

Talkwalker SM

JULY 13, 2016

Tracking which of your posts are most liked is one of the most basic ways of measuring Instagram success, but it’s nonetheless helpful to know which of your posts were most popular so you can build on this for future campaigns. Another simple indicator of post or campaign popularity is the number of comments it generated.

Metrics 60

Metrics Instagram Analytics Marketing 60

Razor Social

FEBRUARY 19, 2018

Schedule a demo. As you get better at targeting and better at funnels, you’ll minimize the loss and create profitable advertising campaigns that generate good ROI on your ad spend. In addition to that, you can maximize the return on your ad campaigns by using custom audiences. Building a sales funnel. Buy a product.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Hootsuite

NOVEMBER 7, 2023

Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Hootsuite Advanced Analytics Request free demo Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

MAY 23, 2022

If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Campaign content (CRM software, interactive content, content clicks). Here are seven ways that you can introduce successful B2B intent-based marketing campaigns: 1.

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Make advocacy a game.

Social Media 111

Social Media Guidelines HootSuite How To 111

Oktopost

DECEMBER 22, 2019

As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. TrackMaven is about tracking marketing efforts from all channels and providing better attribution for spend and ROI. Join the conversation.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131