Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Sharing Social Media Techniques.

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Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Digital Media Framework Example.

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Mindjumpers

SEPTEMBER 14, 2011

As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. And of course that’s good, since we get a chance to be inspired by some very cool stuff!

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Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign.

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Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). This can especially be an issue if your customer is only a specific gender or age group.

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Jon Loomer

JANUARY 31, 2024

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? Someone visited our website and performed a specific action or group of actions that are important to us.

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The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. If your business is new to the social media marketing world, relax. You don’t need to study your competition as thoroughly as your own audience, but definitely analyze what’s working for them and why. Navigating the Social Media Marketing World.

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Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. But ads are not the only way to do marketing on the platform.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Targeting expansion is on. You’re using Advantage+ Audience.

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Social Media Strategies Summit

MARCH 11, 2021

Those early adopters might be outliers at the moment, but they definitely won’t be for long. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value.

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Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. There are so many definitions of what an influencer is. However, after some research, we pulled together these definitions and noticed they all had the following key characteristics.

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Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

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Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

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Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. Ready to start marketing on TikTok?

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Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

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Jon Loomer

JANUARY 18, 2018

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Both are actually much more complicated than that, but this is the short definition. Two campaigns.

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Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The content marketing strategy here is meant to tie into the #Goodweird features of Lenovo’s new YOGA tablets.

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The Realtime Report

OCTOBER 25, 2022

The vast majority of businesses rely on customer data to reach new audiences, using traditional and generic marketing in the hope of creating some meaningful connections. This strategy no longer yields results, so marketers have to think of new ways to reach audiences and engage them. What Is An Audience Profile?

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Advertising Influencer Types Strategy 91

Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. The difference between PR and Marketing. How can you create a well-executed digital PR campaign?

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Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. And part of this prediction has already come to fruition.

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Influencer Marketing Instagram Engagement 74

Webbiquity SMM

FEBRUARY 14, 2020

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. An Awesome Opportunity. 79% of the U.S.

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Skills Social Media Social Media Management How To 165

Social Media Marketing

JULY 12, 2017

Do you understand the importance of E-Mail Marketing? If no, let’s begin with the brief introduction to E-mail marketing: What is Email Marketing? Email marketing is the act of sending a commercial message to a group of people using email.” Email marketing is something that can help you to reach the audiences.

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Why the explosion of video content? YouTube and You Tube Advertising.

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Video Marketing Vimeo YouTube 133

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The post The Social Listening Playbook for Super Eager Marketers appeared first on Agorapulse.

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Hashtag Marketing Focus Group Conversation 128

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

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Hootsuite

DECEMBER 20, 2019

And it has definitely changed. Meanwhile, Facebook Groups are surging in popularity. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills.

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Social Media Facebook Marketing HootSuite 111

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. measurepr.

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Jon Loomer

SEPTEMBER 18, 2023

Let’s go… Current Placements In case a definition is necessary, placements are where your Meta ads might appear when displayed in front of your target audience. When to Use Manual Placements The most notorious placement group for low-quality actions is Audience Network. Placements are selected within the ad set.

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Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Growing an Instagram presence organically definitely requires a combination of time and strategizing.

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Instagram Tools Strategy Hashtag 114

Kikolani

AUGUST 2, 2013

How to Create Marketing That’s Actually Helpful [Printable Checklist] – Learn how to create marketing that’s actually useful, and see some real life examples in action. The Power of Google Rich Snippets for Ecommerce SEO – Learn how powerful Google rich snippets can be for ecommerce marketers.

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Marketing SEO Mashup Groups 121

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Video ads will bring your marketing efforts to the next level!

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Video Vimeo Marketing YouTube 100

Keyhole.co

APRIL 30, 2024

Bet you have never put it like this, even if you have been marketing on TikTok for a while. Maybe it’s time to audit your TikTok account and determine the cause so that you can improve your TikTok marketing strategy later. The three groups to focus on are: trending, niche, and branded hashtags. Is my TikTok account healthy?

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