Jon Loomer

JANUARY 31, 2024

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? Someone visited our website and performed a specific action or group of actions that are important to us.

Eventful 173

Eventful Conversation API URL 173

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Targeting expansion is on. You’re using Advantage+ Audience.

Embedding 163

Embedding Eventful Cost Issues 163

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof.

Influencer 102

Influencer Brands Collaboration Authentication 102

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. who would win?

Content 130

Content iPhone Sports Remix 130

Jon Loomer

JANUARY 18, 2018

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Both are actually much more complicated than that, but this is the short definition. Two campaigns.

Research 167

Research Tools Comparison Facebook 167

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign? million views in less than 48 hours. Think Globally, Act Locally.

Campaign 60

Campaign Influencer YouTube Project 60

Hootsuite

MARCH 16, 2020

Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Strategies Summit

MARCH 11, 2021

Those early adopters might be outliers at the moment, but they definitely won’t be for long. The campaign – which promoted Pernod Ricard’s Martell Cognac brand – saw Civil host weekly conversations with the likes of beauty mogul Supa Cent, branding expert and Girl CEO founder Ronne Brown, and fashion designer PreMadonna.

Brands 228

Brands Conference Hosting Conversation 228

Jon Loomer

SEPTEMBER 18, 2023

Let’s go… Current Placements In case a definition is necessary, placements are where your Meta ads might appear when displayed in front of your target audience. When to Use Manual Placements The most notorious placement group for low-quality actions is Audience Network. Placements are selected within the ad set.

Feed 176

Feed Feedly Real Estate Instagram 176

Ignite Social Media

JANUARY 8, 2024

While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. It’s another metric of efficiency for brand ad campaigns. Capturing everyone in a group selfie can be challenging. What does CPM mean?

Social Media 124

Social Media CPA CPM CPC 124

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

The Realtime Report

OCTOBER 25, 2022

Here is a definition of an audience profile – “A profile that has a list of all the important characteristics of the targeted audience who show some potential to the companies.”. First, businesses group their customers based on behaviors, needs, ages, genders etc. If you’re interested in finding out more, keep reading.

Advertising 91

Advertising Influencer Types Strategy 91

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Canadian Media Consumption Trends.

Marketing 199

Marketing Syndication Adwords Social Media 199

Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. A well-executed PR campaign makes the job of marketing and sales that much easier.

Reputation 98

Reputation Campaign Energy Curation 98

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). You just need to be prepared for them.

B2B 118

B2B Influencer Brands Marketing 118

Ignite Social Media

JUNE 1, 2022

Now how do you launch your influencer marketing campaign successfully for virtual events? With the right influencer strategy , you can definitely create the buzz your brand need for your pre-event. With paid advertising , your ad campaign can get laser-targeted with only the people interested in attending your event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Webbiquity SMM

FEBRUARY 14, 2020

Your social media activity will definitely impact the way a prospective employer looks at you. This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns.

Skills 165

Skills Social Media Social Media Management How To 165

The Realtime Report

OCTOBER 29, 2019

You don’t need to study your competition as thoroughly as your own audience, but definitely analyze what’s working for them and why. Understand that whatever your competitors post is going to be shown to the same group of people you’re trying to interact with.

Social Media 119

Social Media Strategy Marketing Study 119

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Growing an Instagram presence organically definitely requires a combination of time and strategizing. However, there still needs to be a human element to your Instagram strategy.

Instagram 115

Instagram Tools Strategy Hashtag 115

Audiense

DECEMBER 7, 2017

Having learnt about the work of various inspirational people, I wanted to understand which traits are necessary to become a social media wizard and create a top campaign. I’ve always believed teamwork is the key to success and Audiense’s personality insights confirmed that this group of people had the makings of a great team.

Industry 79

Industry Social Media Groups Groups 79

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).

Social Media 186

Social Media Strategy Case Study Airlines 186

Koka Sexton

JUNE 18, 2023

Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Definition Lead generation is defined as the process of identifying and targeting potential customers or businesses that may be interested in your product or service. Explore different ways to generate leads!

Discount 59

Discount eBook Campaign Process 59

Audiense

APRIL 6, 2018

There are so many definitions of what an influencer is. However, after some research, we pulled together these definitions and noticed they all had the following key characteristics. Below you can see how both platforms work along the whole campaign process. Some of our highlights: What makes an influencer an influencer.

Influencer 90

Influencer Strategy Marketing Overview 90

Sprout Social

OCTOBER 10, 2019

After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. A post that’s relevant to one group might not be relevant to another.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Jon Loomer

MAY 5, 2016

Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. While my intention is to reach only this group, I can’t prevent new advertisers from finding me. Here are the average scores by group: Beginner: 24%. And they do! Intermediate: 34%.

Strategy 126

Strategy Facebook How To Advertising 126

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. You definitely should reach out to the original creator and ask for permission to re-post their photo on your profile before reposting their work. Invest in groups. You can read more about these tactics here.).

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. 18 to 24 year olds are the largest age group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17. Source: Digital 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

Examples 162

Examples Social Media Content Film 162

Mindjumpers

NOVEMBER 11, 2010

Best Use of mobile: The brpr Group. Best Campaign: Wieden+Kennedy. There are some very interesting cases among the different participants, so it’s definitely worth a visit. Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles.

SMS 227

SMS Social CRM Technorati Eventful 227

Audiense

APRIL 18, 2018

On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Campaign validation. Influencer marketing. Want confirmation?

Proposal 79

Proposal Influencer Campaign Data 79

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Waxing UnLyrical

AUGUST 19, 2015

For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1.

Report 100

Report Committee Comparison Journal 100

Jason Yormark

FEBRUARY 18, 2010

My hope is that they would hit 10,000 by the end of the Mac Office Loves You campaign which wraps up 2/25. Obviously a good thing, and part of that success is certainly the group’s ability to be in the conversations. It’s been a great run, and I’m wrapping up my time with the group.

Apple 200

Apple Embedding RSS Disqus 200

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Measuring the efficacy and results of an online marketing campaign can be challenging. Facebook Groups. Like Quora, Facebook Groups is a worthwhile and free resource. Creating a Facebook Group is easy. Choosing the best solutions in such a crowded field can be difficult.

Software 81

Software Research Marketing Price 81

agora pulse

APRIL 1, 2020

Facebook Groups to find social media jobs. Several active Facebook Groups focus on social media jobs. This group, in addition to job listings, has a “Mentorship” section for you to help others or for you to receive mentorship in landing a great next social media job. Social Media Masterminds Group.

Social Media 129

Social Media Social Media Management How To Course 129