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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. My Reach Campaign: Results.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

10 behind-the-scenes post ideas and examples for your next campaign 1. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread. The post 10 behind-the-scenes content ideas for your next campaign appeared first on Sprout Social.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Search engines?

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. Conversion rate from paid ads came in at 3.14%, while employee advocacy resulted in a 51.71% conversion.

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How to Build a Social Campaign for a Hard-to-Reach Audience

Convince & Convert

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. For one, the audience we wanted to reach included engineers, architects, and executives, none of which are historically avid social media users. Finding a Point of Entry. “We

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