Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, a life insurance brand may want to appeal to both older and younger generations.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. Let’s get started!

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Anthem Blue Cross Blue Shield Anthem Blue Cross Blue Shield is a trusted health insurance plan provider.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Pixlee

JULY 21, 2021

That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Over 80% of marketers say interactive content helps grab the attention of their audience. Optimize for Interactive Content. Respond to Comments and Engage Back.

Engagement 98

Engagement UGC Content Insurance 98

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Doing so can build community and brand awareness. And social listening can unearth these game-changing insights…if you know how to use it.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social.

Report 66

Report Atlassian Brands Sentiment 66

Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

Insurance 240

Insurance Price Campaign Flickr 240

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. When Facebook announced the algorithm changes last year, insurance brand Aflac wasted no time identifying ways to adjust to the “new normal”. Aflac exceeded 2019’s goal of $1.5

Brands 108

Brands Facebook Journal Issues 108

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Influencer 109

Influencer Brands How To Marketing 109

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

The Realtime Report

NOVEMBER 27, 2012

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. Another group came up with an ad campaign that featured missing sock ads that they posted around town at foot level. Your Brand is a Platform.

Brands 192

Brands Organization Hosting How To 192

Waxing UnLyrical

NOVEMBER 14, 2016

What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. It is ingenious in its very simplicity.

Delicious 100

Delicious Insurance Banking Course 100

Keyhole.co

JULY 26, 2023

By being an active part of a buyer’s online community, you’ll increase your chances of being the business a prospect chooses when they’re ready to purchase. When defining social selling, it’s important to understand how it differs from social media marketing and advertising.

Strategy 52

Strategy Tips Buy Activities 52

Laurel Papworth

OCTOBER 30, 2009

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. An important characteristic of the role will be to consider all aspects of the business requirements – from overall representation, to use for specific marketing campaigns.

Banking 79

Banking Social Media Insurance Technorati 79

Keyhole.co

AUGUST 29, 2023

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave.

Social Media 52

Social Media Content Real Estate Class 52

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Including rent, utilities, payroll, marketing, insurance, etc., David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.

Cost 100

Cost Insurance Project Team 100

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Diva Marketing Blog

MAY 5, 2011

As we in marketing well know. I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division. Before my move to Charleston a little over a year ago, I spent the past 5 years in Atlanta, GA working in sales and marketing in the apartment industry.

Social Media 95

Social Media Insurance Brands Transportation 95

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. With a smart team running the campaigns and the trust of the company behind them, they’re able to achieve more than any brand who is micromanaging their social media outlets. Andy White, Audi @white.

Brands 134

Brands Film Hashtag Campaign 134

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. The Federal Deposit Insurance Corporation. Running a social media contest is a popular marketing across industries. The State Liaison Committee.

Banking 40

Banking Social Media Insurance Policies 40

Writtent Blog

MAY 11, 2021

The Chapter on investment (Chapter 5) aims to improve the legal framework conditions for EFTA and Colombian businesses investing in each others markets, in particular by granting non-discriminatory rights of establishment and operation (commercial presence) in economic sectors that are not covered by the Chapter on trade in services.

Insurance 40

Insurance Yahoo Banking NGO 40

Convince & Convert

APRIL 27, 2012

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. Special Guest: Ryon Harms of Farmers Insurance. Ryon Harms, Farmers Insurance @thesocialexec. I think it’s some of my best work.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

APRIL 13, 2015

highlight to tweet) You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate. She has been a political reporter, presidential campaign spokesperson, nonprofit executive director, and documentary filmmaker.

Proposal 60

Proposal Consultant Insurance B2B 60

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Diva Marketing Blog

MAY 18, 2011

I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division. Em Hall - Communicator who specializes in digital strategy, social media, and online marketing. Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. Blog Linkedin Twitter.

Social Media 73

Social Media Brands Insurance Forums 73

Pam Moore

SEPTEMBER 26, 2020

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield.

Brands 78

Brands Meme Training eBook 78

Buffer Social

MAY 9, 2017

Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s how Airbnb describes itself in their social marketing manager job listing : Airbnb is the world’s largest community-driven hospitality company. Healthcare insurance.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Profile Page versus Fan Page The average Facebook user uses Facebook not for business but for personal communications.

Facebook 279

Facebook How To Marketing URL 279

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth.

Banking 134

Banking Insurance Telecommunications Chemicals 134

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers.

Social Media 106

Social Media Social Media Management Influencer Team 106

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

B2B 100

B2B Marketing Analysis Insurance 100

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128