Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Jeff Esposito

JULY 8, 2010

Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. on the campaign! Think given that you were sitting down and the subject matter – specific elements of an integrated campaign – you did great. I truly appreciate any feedback. Enjoy this post?

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Social Media Strategery

JUNE 15, 2010

I can’t tell you the number of times I’ve quoted them, used them as a case study, or cited them as a best practice, but I can tell you that I haven’t thanked them enough for all they’ve done. Gary Vaynerchuk The first time I saw Gary speak in person was at BlogWorld in October 2008. ″ became something.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Great post, as usual.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Techipedia: Tamar Weinberg

MARCH 4, 2010

Tamar, I enjoyed reading this case study. A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. effective social media campaigns that left no question of their effectiveness. Im Jay Baer.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You are indeed the perfect case study. You are indeed the perfect case study. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Bravo, man. Keep at it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Mindjumpers

SEPTEMBER 6, 2010

This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. If not, I would recommend a section on the importance of social media and what it means for your business. Do your employees blog on behalf of your company?

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. If not, I would recommend a section on the importance of social media and what it means for your business. Do your employees blog on behalf of your company?

Policies 230

Policies Social Media Guidelines Privacy 230

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks for sharing. Im Jay Baer.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Im Jay Baer.

Social Media 129

Social Media Consultant Health Care Questions 129

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 20, 2010

case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] winning campaigns, measure ROI, and reach audiences. But Social Media strategies should not be standalone campaigns. Im Jay Baer.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. I'd love to write up a case study on you guys when you're ready. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? No stack of case studies or conference road trips will do it, either. RT @jaybaer: Why You're the Key to Social Media Success [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 121

Social Media Consultant Social CRM eBook 121

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. link] Addoway.com Love the infograph Jay. Next one is in Greenville, SC 9/24. Im Jay Baer.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. HA /via @Granda84 [link] Arnold Melm Social Media Success Metrics and Premature Calculation [link] #socialmedia #PR #Journalismus blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. shining through.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 22, 2010

In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Maki takes us through four elements and then goes through a case study. Perhaps Darren’s advice resonated with his readers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. I'd love to see a case study on this. link] Doug Braun Are You Taking Social Media Shortcuts? link] [link] Rune F.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. As you can imagine, the VIA party was pretty crowded! Im Jay Baer.

Social Media 129

Social Media Strategy Automotive SEO 129

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Reply Brian Perry September 15, 2010 at 3:34 pm Hi Tamar, This is a great case study on how companies need to engage their social media landscape. Thank you so much for replying.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns. Case Study: The Launch of a New Blog : A serious blogger from Traffikd shows how his third blog fared after it launched.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. In fact they had INCREASING demand for shovels in N.

Social Media 120

Social Media Strategy Mobile Consultant 120