agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . Generate leads and new business.

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Social Media Strategy Case Study RFP 110

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Experiences – Find, curate, and share the best social media content.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

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Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

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Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Firebelly

JANUARY 16, 2014

Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content. The problem these QR codes demonstrate is marketing campaigns don’t focus enough on the actual nuts and bolts. Blog social curation Social Media' The Content Cake.

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Review Content Curation Case Study 176

Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

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Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The content marketing strategy here is meant to tie into the #Goodweird features of Lenovo’s new YOGA tablets.

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Campaign Influencer YouTube Project 60

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Experiences – Find, curate, and share the best social media content.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Communities Case Study Tumblr Campaign 60

Buffer Social

JULY 17, 2023

Your bargaining power starts from your media kit, which is a document featuring case studies of your past work and audience metrics, along with your rates. Adopt affiliate marketing Affiliate marketing is one of the standard ways YouTubers make money – and you can start without even being in the YouTube Partner Program.

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YouTube Affiliate marketing How To Template 72

Pixlee

DECEMBER 15, 2017

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Digital Marketing Innovation Summit. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. Social Media Marketing World.

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Conference Marketing Case Study Banking 40

Writtent Blog

JULY 5, 2013

It’s been a pretty dramatic week in the marketing arena. To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. Succeed with Video Content Marketing: 5 Tips and a Case Study.

Strategy 75

Strategy Video Content Marketing 75

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Track relevant hashtags.

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Social Media Tools Price Hashtag 91

Keyhole.co

JUNE 27, 2023

The Professional Dashboard has become crucial for maximizing Instagram strategies and succeeding in the cutthroat digital market. Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed. You can also interact with your audience and make your accounts visible.

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Instagram Analytics Hashtag Metrics 52

Socialmedia.biz

SEPTEMBER 12, 2016

Here are a few tips for successful Instagram ad strategies , to help you launch captivating ad campaigns on this hugely popular social platform. Visual marketers who find the most success on this social channel know how to create photos and videos that are highly engaging, particularly when they are carefully curated or produced.

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Instagram Tips UGC Case Study 60

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. ” The Art and Science of Movie Marketing. Facebook Business for Gaming.

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Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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Activities Social Media Mobile Geotagging 141

Hootsuite

SEPTEMBER 16, 2022

We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire Case Study.

Examples 96

Examples FAQ Insurance Retail 96

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.

Communities 100

Communities Travel Metadata Content management systems 100

Sprout Social

SEPTEMBER 20, 2018

This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Also, it’s a prime place for curating user-generated content like customer photos to sell yourself without being, well, salesy. With so much to do organically, why are paid campaigns such a high priority right now?

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Organization Social Media Strategy How To 97

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Get more content like this, plus the very BEST marketing education, totally free.

Retail 60

Retail Campaign Curation Newsletter 60

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Who wants to read about marketing automation software?

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. A Compelling Campaign. campaign on Instagram. campaign was originally launched in 2000 (ten years before Instagram’s debut!) campaign—in a good way. How did they do it?

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Instagram Brands How To Campaign 60

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Which podcasts should I try?

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Skills Social Media Hosting Marketing 40

Convince & Convert

FEBRUARY 25, 2016

Race was built around the simple human truth that all people love to race in some form—in the backyard, on their bikes, or on the racetrack,” said Jill Gregory, NASCAR’s Senior Vice President of Marketing and Industry Services. So what can you learn from this campaign? On Twitter alone, NASCAR has more than 2.3

Social Media 60

Social Media Hashtag Activities Eventful 60

Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Provide tips on what to consider when deciding which type of business to start, how to research and market a new venture, and any other applicable info. Make a list video Curate videos with lists to captivate viewers and boost engagement on YouTube.

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YouTube Video Film Sports 103

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Generating an affordable marketing stream.

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UGC Content Instagram Hashtag 60

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks.

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Blogger Curation Blogosphere Case Study 50

Twist Image

NOVEMBER 29, 2011

If you only follow back those who are truly interesting to you, it's a better way to curate content and dive deeper into some of the meatier conversations. He is a celebrity and there's no doubt that Twitter has propelled his status within the Digital Marketing and Web analytics world. digital marketing evangelist. chris brogan.

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Twitter Press Release Tumblr ROI 103

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

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Case Study Study Research Report 105

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. After all, influencer marketing is not without its risks.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 99

Strategy Marketing Case Study How To 99

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Kristi Hines. Kristi Hines.

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Blogger Blogosphere Curation Case Study 53

Buffer Social

JANUARY 24, 2024

A swipe file is a collection of curated content that strikes a chord with you, whether that's a clever tweet, a visually striking Instagram post, or a LinkedIn article that makes you think. This can range from anything as simple as a folder in your Notes app to an app dedicated to curating and collecting your inspiration.

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Social Media Repository Curation How To 99