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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts from independent producers. ” Tip 2: Repurpose existing products and campaigns.

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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Case studies: Case studies are a powerful way to showcase the success of your products or services.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

did a good job of curating a centralized place for the movement. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Share them in a comment below.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company regularly features fan photos and curates content across its social media sties related to the lifestyle and personality of its community. Video was a good medium for bringing this campaign to life.

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Content Strategy Tips from Top B2B Brands

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

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